Advertisers and publishers were notified of the company's closure and of the principal's personal bankruptcy liquidation in a letter from attorney Mac Gallegos, which apologized for any inconvenience to clients and noted that advertisers "with a balance of undelivered campaigns will be paid from the proceeds of the liquidation of all assets."
TrafficDude cofounder Scott Rabinowitz spoke to XBIZ about the company's closure.
"We made it nine years to the month," Rabinowitz said as he relayed his sadness over the fate of one of the industry's preeminent traffic brokers, which was widely regarded as one of the most upstanding companies in the business.
In the end, Rabinowitz said the standards that the company prided itself upon may have contributed to its demise.
"We never did a lot of the things in this space that made other people money," Rabinowitz told XBIZ, who cited a range of issues that lead to the company's closure, including the avoidance of shady propositions, slow-paying vendors and a huge cost of personnel and the time and labor-intensive nature of TrafficDude's services, which had expanded over the past several years.
"We are happy for the fact that we could provide value to a lot of people for a number of years," Rabinowitz said.
The company is now focused on honoring its debts as fairly as possible and within the guidelines to be established by the bankruptcy court, Rabinowitz said.
'We're not going to do any of the stereotypical things that companies in our position do," Rabinowitz said. "There will be no re-opening."
The company operators emphasized their desire to see everyone treated fairly during this process, hence the court-supervised bankruptcy proceedings.
"We're liquidating our assets so that our debts can be paid," Rabinowitz said.
Rabinowitz said his future plans remain undetermined.