The site is called CleavageClub.com, and here's the pitch: Women and men can sign up and post whatever images they want, whether they be naughty, nude or somewhere in between, all while controlling the level of privacy they want to give up on the site.
It's not a new idea, but the anonymous, two-person development team comes from outside the industry, and they're trying to position their startup as a possible portal for women to catch the attention of modeling agencies.
"The media has destroyed our sense of 'beautiful' and that's what we are trying to solve," said one of the two-person development team. "It is a nondiscriminatory website exploring the beauty of real women. As described by one of the female members, "tease is the art of sexuality" and that is the spirit that The Cleavage Club wishes to portray.”
The site, which began as a Facebook group, ranks users based on their activity, awarding points for posting comments, sending messages and interacting in a live chat area.
The developers said that the decline of men's magazines like Playboy and FHM spurred them to explore the same market online.
"We are doing what sites like SuicideGirls and Zivity have done with millions and teams of developers on a tight budget with just the two of us and a design company," one of the developers said, later adding that attracting a large female user base was a natural key to the site's success.
"One of the members wrote to us saying 'thank you for letting me express myself where elsewhere I could not,'" he said. "The site encourages suggestive sexiness, allowing more users to express themselves in a more traditional evocative manner without feeling compelled to bare all unlike most other sites."
