Yahoo Search Falls Behind Microsoft's Porn-Friendly Bing

REDMOND, Wash. — Bing is poised to become the second most popular search engine in the nation, but it's still a long way from dethroning the reigning monarch.

Microsoft's much-ballyhooed search engine saw its launch last month, and in the intervening time has been collecting accolades for its generally strong function and ability to find adult videos. Though to be fair, the latter accolades have mostly come from the adult industry.

Now according to the StatCounter traffic analysis service, Bing is already set to supplant perennial second-fiddle Yahoo as the second most popular search engine in the land.

Here's the current tally: Bing attracts about 13 percent of search traffic, while Yahoo lags behind with 10. Meanwhile, tech giant Google still commands the remaining three-quarters of search traffic.

Nonetheless, Bing drew praise from leading tech blog TechCrunch.com.

"In any event, while Google shouldn’t be particularly worried about losing its dominance on the search market yet, the other players in the field better be watching Bing’s progress very closely," analyst Robin Wauters said. "Microsoft is doing it right, and users are noticing, too."

Bing also caught the attention of the adult industry for its ability to find and organize adult videos into easily playable thumbnail lists. In addition, Microsoft rolled out the porn-specific domain Explicit.Bing.net to give network administrators better control over how much adult content they want to see in their search results.

But adult industry member Media of ArchiveCash.com isn't so happy about Bing's ascendance.

"I think that Microsoft either knowingly, or even possibly unknowingly created a giant, illegal tube site with instant watch technology," he told XBIZ, later adding, "They're messing with peoples property rights and they are operating under the protection of a search engine umbrella with no 2257 or copyright restrictions. If it catches on more than it already has, it will cost us all a lot more money down the road, even more than we're already seeing from the content thieves and rampant downloading and sharing that we already deal with day to day."

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

SWR Data Publishes 'Clip Trend' Report

Adult industry market research outfit SWR Data has published a report on the performance of clip platforms and sales.

Another German Court Rejects Blocking Orders Against Pornhub, YouPorn

A German court has blocked the Rhineland-Palatinate Media Authority (MA RLP) from forcing telecom providers based within the court’s jurisdiction to cut off access to Aylo-owned adult sites Pornhub and YouPorn.

Ofcom Fines Kick Online Entertainment $1 Million for AV Noncompliance

U.K. media regulator Ofcom on Thursday fined Kick Online Entertainment 800,000 pounds (more than $1 million) for failing to implement age checks as required for compliance with the Online Safety Act.

FSC Details Legislative Outlook for 2026

The Free Speech Coalition (FSC) has laid out the legislative outlook for the industry in 2026.

AEBN Publishes Popular Searches by Country for December, January

AEBN has released the list of popular searches from its straight and gay theaters, by country, for December and January.

Jim Austin Joins CrakRevenue Team

Strategist Jim Austin has been hired by CrakRevenue.

Judge Dismisses NCOSE-Backed Suits Against Adult Sites Over Kansas AV Law

A federal judge on Tuesday dismissed lawsuits brought against two adult websites in Kansas for alleged violations of the state’s age verification law.

Aylo/SWOP Panel Spotlights Creators' Struggle for Digital, Financial Rights

Aylo and Sex Workers Outreach Project (SWOP) Behind Bars presented, on Tuesday, an online panel on creators’ rights, debanking and deplatforming.

AV Bulletin: Canada, Italy, Australia Updates

Since the Supreme Court’s decision in Free Speech Coalition v. Paxton, more state age verification laws have been enacted around the United States, as well as proposed at the federal level and in other countries. This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Holly Randall Soft Launches 'Wet Ink' Magazine

Holly Randall has officially soft-launched the creator-focused publication Wet Ink Magazine.

Show More