Naughty America Rejects Claims Made by School

SIOUX FALLS, S.D. — Naughty America, in a stinging legal response, denied every material claim alleged by National American University, which said the adult entertainment company poached its trademark name.

In a response filed this week, Naughty America said the college chain’s suit filed at U.S. District Court in Sioux Falls also lacked jurisdiction. Naughty America asked the court to dismiss the case.

Naughty America officials didn’t respond to XBIZ by post time, but court papers suggest that the San Diego-based company will be asking for attorneys fees and “future relief” if it wins its defense against the 16-campus National American University, which has schools in Kansas, South Dakota, New Mexico, Texas, Missouri and Minnesota.

In the suit filed earlier this year, National American University claimed that Naughty America parent La Touraine pirated its trademark with use of the name Naughty American University, acronym NAU and the mark Fast Times at NAU.

According to the original court filing, Naughty America began operating college and academic themes at FastTimesatNAU.com but dropped an attempt to trademark the name following complaints by the academic organization.

At FastTimesatNAU.com, the company’s marketing schtick targets collegiate admirers, using such blue-chip performers as Faye Reagan, Gianna Lynn and London Keyes.

Dlorah Inc., the Rapid City, N.D.-based parent of the 68-year-old university chain, said in its lawsuit that the porn site and its institution are "nearly identical" and likely to confuse students, potential students, alumni and parents.

Further, the suit said that Naughty America is cybersquatting with the domain NaughtyAmerica.com and FastTimesatNAU.com.

It has asked for an injunction on the use of those names and for a transfer of the domain names, as well as compensatory damages and attorneys fees.

“Defendant’s use of its marks in connection with pornography and adult entertainment services is disparaging and damaging, and lessen the distinctiveness of the National American University and NAU trademarks through, at very least, blurring and tarnishing the trademarks,” the suit said.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

TeamSkeet, MYLF Launch New Website 'Pervz'

Sister studios TeamSkeet and MYLF have launched a new website, Pervz.com.

Bree Mills: Taboo Trailblazer Reflects on Decorated Career

Bree Mills isn’t just redefining adult film. She’s ripping up the rulebook and rewriting it in her own ink.

Rachael Cavalli Fronts Latest From MYLF

Rachael Cavalli stars with Nick Strokes in the latest release from MYLF, titled "Concept: Sex Teacher, Part 2."

AEBN Publishes Popular Searches for January, February

AEBN has announced the top search terms for January and February from its straight and gay theaters in all 50 states and the District of Columbia.

Porn Fidelity Signs Exclusive Partnership Deal With NMG Management

Adult studio Porn Fidelity has signed an exclusive partnership deal with brand management firm NMG Management.

Nigeria to Ban All Porn Websites, Penalize Non-Compliant ISPs

Nigeria's House of Representatives on Tuesday directed its telecom regulator, the Nigerian Communications Commission (NCC), to immediately block all porn websites across the country and to enforce that ban.

FSC Launches Action Modal for Adult Sites to Fight AV Laws

Free Speech Coalition (FSC) has launched its new action modal web script for adult websites to help combat state age verification legislation.

Ariel Demure: The Untamed, Unfiltered Trans Performer of the Year

Ariel Demure doesn’t just break the mold. She grinds it into dust and struts right over in stilettos, cocktail in hand. Unapologetically raw and armed with a razor-sharp wit, Demure has proved time and time again that she’s more than just a performer — she’s a force of nature. Her 2025 XMA wins for Trans Performer of the Year and Best Trans Sex Scene are just the latest jewels in her crown, adding to an already illustrious career built on talent, vision and an utter refusal to play by the rules.

Chanel Camryn Toplines 'Awesome Anal Movie' Sequel From LeWood

Chanel Camryn headlines the sequel to "Awesome Anal Movie" from directing duo LeWood (Francesca Le and Mark Wood) for Evil Angel.

Leilani Li, Maya Woulfe Headline 'Steamy TS Hookups' Sequel From TransSensual

Leilani Li and Maya Woulfe topline the sequel to “Steamy TS Hookups” from Mile High Media studio imprint TransSensual.

Show More