CalExotics Revamps Catalog, Updates Price List

CHINO, Calif. — Adult novelty producer California Exotic Novelties has revamped its catalog to make it easier to read, navigate through and quickly find the top features of each product. It also features a glossary of terms.

CalExotics Marketing Director Al Bloom told XBIZ that the rewrite took more than six months to complete, for the company revisited every item in its stock in order to collect the most complete compilation of product specs and information.

“This catalog is a complete re-write of all previous product descriptions,” Bloom said. “We wrote all new bullet points for each and every one of our 2,880 products including features, materials, measurements, battery info — everything a person would want to know about an item.”

The information also has been made available in an Excel spreadsheet downloadable at CalExotics.com, and contains all product specifics, including package dimensions, weight and complete product dimensions.

Bloom noted that the company also printed a “How We Measure” guide in the catalog to “demystify” the product measurements, and also includes a “Toy Use Tips” to help prolong the life of the toys.

The glossary of terms defines each material and special features highlighted in the product descriptions to ensure complete understanding of each product’s selling point. Bloom said the company has received stellar reviews of the catalog so far.

“I think it is not just the overall look and information, but also the amount of care that people know we put into it, as well as the link to the spreadsheet,” Bloom said. “Web operators are absolutely thrilled that they can now download our entire catalog from a complete spreadsheet.”

CalExotics also updated its pricing list with new MSRPs, something Bloom called a “hotbed issue.”

“We wanted to be sure to give retailers a guide from which to base their pricing,” Bloom said. “It is a new pricelist with just a few pricing changes — mostly, we updated case counts and added the suggested retail [prices]. It is not a cause for panic, as only four products had a price increase.”

Bloom said the company routines updates its pricing list every six months to reflect new additions to the stock, as well as the deletion of discontinued items.

”It is a standard practice that CalExotics has followed for the last 15 years,” he said.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection

CalExotics has introduced two new pleasure products from its CalExotics Connect line.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced the new RC Licking Panty Vibe from its Javida line.

Fleshlight Debuts Ana Andrews Stroker

Fleshlight has introduced its new Ana Andrews Pro stroker, Succu-bust.

Svakom Launches Full Company Rebrand

Svakom has launched a rebrand of its logo and products.

Show More