Wildline! Hosts Adult Traffic Summit

SAN FRANCISCO — Adult Search Engine Marketing agency Wildline! recently hosted a meeting between more than a dozen of the largest adult entertainment advertisers and representatives of the world's largest search engine.

The meeting was held on August 21 to discuss adult search policy, editorial rules and the future direction of search technology.

The summit, which is expected to play a pivotal role in guiding and defining the future of adult entertainment search, was brokered by John Van Arnam, strategic web traffic consultant for Wildline! and president of I-Bridge International.

"This session brought together top adult entertainment advertisers and the world's largest search engine company," said Van Arnam. "We had an open, highly productive dialog about editorial standards, effective marketing campaigns and creating an exceptional end-user experience."

"Our research shows adult entertainment surfers are six times more active in search than non-adult surfers," Van Arnam added. "These people are power online shoppers who search for a wide range of items — from adult entertainment to electronics to travel reservations — all in the same session. Consequently, this group is strategic to the ultimate success of all search engine providers."

According to Van Arnam, adult advertisers who participated in the Summit had the opportunity to learn about successful approaches and styles for Search Engine Marketing, policy and editorial — some of the points of which Wildline! has published in its Best Practices for Adult Search Engine Marketing Guide, which is available from the company's website.

Wildline! has been developing highly targeted campaigns that deliver relevant search engine traffic to adult industry clients since 2001. Wildline! is a certified reseller and trusted content provider for several major search engines, and provides online account management tools that offer clients flexible, real-time reporting and control over search engine listings; the ability to track traffic volume and adjust listings; and more effective traffic distribution management capabilities.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Aylo Says It Will Comply With UK Age Assurance Requirements

Tech and media company Aylo, which owns various adult properties including Pornhub, YouPorn and Redtube, plans to introduce age assurance methods in the United Kingdom that satisfy government rules under the Online Safety Act, the company has announced.

Kyrgyzstan Parliament Approves Measure Outlawing Internet Porn

The Supreme Council of Kyrgyzstan on Wednesday passed legislation outlawing online adult content in the country.

Trial Set for Lawsuit by U Wisconsin Professor Fired Over Adult Content

A trial date of June 22, 2026, has been set for the civil lawsuit filed by veteran communications professor Joe Gow against the University of Wisconsin board of regents, which fired him for creating and appearing in adult content.

New UK Task Force Meets to Target Adult Content

The architect of an influential report that recommended banning adult content deemed “degrading, violent and misogynistic” has convened an “Independent Pornography Review task force” aimed at translating that report’s findings into action in the U.K.

11:11 Creations Launches Affiliate Program

11:11 Creations principal Alicia Silver has launched 11:11 Cash for creators and affiliates.

Pineapple Support, Pornhub to Host 'Self Love' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers to develop self-love.

Show More