The meeting was held on August 21 to discuss adult search policy, editorial rules and the future direction of search technology.
The summit, which is expected to play a pivotal role in guiding and defining the future of adult entertainment search, was brokered by John Van Arnam, strategic web traffic consultant for Wildline! and president of I-Bridge International.
"This session brought together top adult entertainment advertisers and the world's largest search engine company," said Van Arnam. "We had an open, highly productive dialog about editorial standards, effective marketing campaigns and creating an exceptional end-user experience."
"Our research shows adult entertainment surfers are six times more active in search than non-adult surfers," Van Arnam added. "These people are power online shoppers who search for a wide range of items — from adult entertainment to electronics to travel reservations — all in the same session. Consequently, this group is strategic to the ultimate success of all search engine providers."
According to Van Arnam, adult advertisers who participated in the Summit had the opportunity to learn about successful approaches and styles for Search Engine Marketing, policy and editorial — some of the points of which Wildline! has published in its Best Practices for Adult Search Engine Marketing Guide, which is available from the company's website.
Wildline! has been developing highly targeted campaigns that deliver relevant search engine traffic to adult industry clients since 2001. Wildline! is a certified reseller and trusted content provider for several major search engines, and provides online account management tools that offer clients flexible, real-time reporting and control over search engine listings; the ability to track traffic volume and adjust listings; and more effective traffic distribution management capabilities.