LoveHoney Launches Interactive U.K. Sex Map

BATH, England — Online adult shop LoveHoney.co.uk has released the U.K. Sex Map, highlighting what areas and demographics spend the most on adult products. It will be updated monthly.

LoveHoney representative Ruth Wilkinson told XBIZ that the map is interactive, allowing visitors to search for their towns to see how much of residents’ budgets are devoted to sex toys, DVDs and other items meant to enhance their sex lives.

“[Visitors can] see how much the people there spend on their sex lives, and can compare their town with others across the U.K.,” Wilkinson said.

A company release said that today, the map revealed that Upminster is “Britain’s sexiest town,” and that Essex adults spend more than $117 a year on their sex lives, 11 times the $11 national average.

Upminster reportedly spends 15 times the national average on bondage gear.

"I’m not surprised at all that people are spending up big on sex toys given the current economic climate,” author Tracey Cox said in a statement. “If you can't afford to go out, there's only so much [TV] you can watch. It's a positive for relationships — it shows an openness and willingness to make an effort to try new things.”

LoveHoney said it developed the U.K. Sex Map to uncover adult shopping habits, which can be fun and beneficial to product manufacturers and retailers.

The company found, by monitoring Internet traffic and speaking with companies including Durex and Ann Summers willing to share stats, that the U.K. spends more than $520 million a year on sex.

That number, divided by 48 million people, resulted in the estimated national spending average.

“We took an anonymous sample of more than 500,000 orders placed at LoveHoney.co.uk over the last three years,” a release said. “We then aggregated the data into regions that match the population statistics from the U.K. Census and divided the amount of money spent in each region by the number of people who live there to tell us the average spend per head on all sex products.”

The U.K. Sex Map can be viewed at UKSexMap.co.uk.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

Show More