Report: Mobile Revenue to Soar

LOS ANGELES — A new report by the Mobile Entertainment Forum (MEF) predicts that mobile revenues will surge by more than a third in the coming year.

MEF's Business Confidence Index (BCI), its third such report, reveals that the mobile industry remains confident of future growth regardless of any current economic challenges; and cites an anticipated increase in revenue of 33 percent — a figure which reflects a six percent climb over the growth rate predicted in early 2009.

According to the association, the Mobile Entertainment Forum is the global trade association of the mobile media industry, "working on behalf of its diverse membership to drive mobile entertainment adoption, shape regulation and deliver competitive advantage to its members."

"The latest findings demonstrate that the BCI continues to offer us invaluable insight into the state of our industry," MEF Global Chair Andrew Bud said. "The economic downturn has proved challenging for us all but despite this, overall confidence in the growth of the market remains steady."

"A [six percent] increase in the predicted growth of the market since the beginning of the year shows that despite a general downturn and a degree of belt-tightening in some areas, any remaining uncertainty is offset by a sense of optimism within the industry looking forward," Bud added. "This quiet confidence and positive outlook suggests that we are going to see some exciting opportunities developing within our industry."

"The results point to a divide between the established and emerging markets," MEF Executive Director, Rimma Perelmuter, offered. "Our members in the established markets such as Western Europe and North America are forecasting relatively stable revenues but see emerging markets such as Central and Latin America, as well as India, driving proportionately larger revenue increases for the coming year."

"With the majority of respondents also telling us that their actual performance for the last quarter was either in line with or better than budgeted, the industry has demonstrated resilience and confidence of heading in the right direction," Perelmuter added.

According to Mark Harding, Director of Digital Content at KPMG, the service firm which compiled the report's findings, games, video, music, social networking and infotainment marketed directly to consumers will drive much of the growth.

"Paid for content is still a big revenue generator for the mobile media sector," Harding said, "with respondents predicting that 63 percent of their revenue over the next quarter will come from both subscription and one off purchases."

"The survey results also show that the well publicized growth of applications is developing into tangible revenue streams," Harding offered. "14 percent of all revenue is now projected to come from applications, with an expectation that over half of this revenue will be generated through consumers buying them."

"This is a new and fast growing revenue stream for the industry," Harding concluded. "These results demonstrate what can be achieved through a positive consumer experience and that consumers are willing to pay for content they value."

The MEF estimates the mobile entertainment industry to be worth some $32bn annually. The latest survey, available to MEF members, includes responses "from across the mobile entertainment value chain, from operators to content owners, billing aggregators and service providers." Members were reportedly asked fifteen questions relating to their confidence in the mobile value chain, including questions about revenue, headcount and marketing decisions, along with questions about the respondent's confidence in different types of mobile content.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Braindance Unveils '6DOF' VR Tech

Interactive virtual reality platform Braindance has debuted its new Six Degrees of Freedom (6DOF) VR technology.

Kiiroo, Pineapple Support Launch 'Empower Hour' Series on FeelHubX YouTube Channel

Kiiroo and Pineapple Support have teamed up to launch the “Empower Hour” series on the FeelHubX YouTube channel.

Kansas Law Firm Deploys Religion, Bunk Science While Recruiting Plaintiffs Under AV Law

Kansas-based personal injury law firm Mann Wyatt Tanksley is promoting debunked scientific theories and leveraging religious affiliation against the industry while it seeks potential plaintiffs for lawsuits against adult companies under the state’s age verification law.

UK Tech Secretary Lists Age Verification Among OSA Priorities

Peter Kyle, the U.K.’s Secretary of State for Science, Innovation and Technology, on Wednesday made public a draft version of his priorities for implementing the Online Safety Act (OSA), including age verification.

AEBN Publishes Popular Seraches by Country for September, October

AEBN has released its list of popular searches from its straight and gay theaters in all 50 states and the District of Columbia.

Avery Jane Featured on 'Adult Time Podcast'

Avery Jane is the latest guest on the “Adult Time Podcast,” hosted by studio CCO Bree Mills.

FSC: Kansas Law Firm Threatens Adult Site Over Age Verification

The Free Speech Coalition (FSC) has been notified that Kansas law firm Mann Wyatt Tanksley has sent a letter threatening an adult website with a lawsuit for breaking the state's age verification law.

10th Circuit Rejects Final FSC Appeal in Utah AV Case

The United States Court of Appeals for the 10th Circuit on Monday rejected a motion by Free Speech Coalition (FSC) requesting that the full court rehear its appeal in Free Speech Coalition v. Anderson, the industry trade association’s challenge to Utah’s age verification law.

Trump Nominates Project 2025 Contributor, Section 230 Foe to Chair FCC

President-elect Donald Trump has nominated, as his pick to head the Federal Communications Commission, Brendan Carr — an author of Project 2025 who has called for gutting Section 230 protections.

Streamate's Elevate Partners With Miss Mei on Decriminalization Initiative

Streamate’s Elevate initiative is debuting a November collaboration with creator and community advocate Miss Mei that will highlight the modern criminalization of sex work.

Show More