Maleflixxx is owned by Sureflix Digital Distribution Inc. an international supplier of gay adult programming that operates the world's largest network of gay pay-per-view video-on-demand websites, as well as the gay erotic television channel Maleflixxx Television.
Proceeds raised by Maleflixxx will be donated to a registered charity that works to support grassroots, community-based organizations and initiatives in their fight against the HIV/AIDS epidemic in Africa. Information about the charity has not been released but will be available via the Maleflixxx website on Dec. 1.
“The work of this organization directly impacts the livelihoods of people and entire communities that are being devastated,” Sureflix Digital Distribution President Eric Johnson said.
Sureflix has supported local AIDS charities in the past, including the AIDS Committee of Toronto. Product Marketing Manager Mary Gillis told xBiz that Sureflix also hopes to continue donating funds to support international AIDS treatment in future years. Gillis said Sureflix does have an estimated amount of money it will donate to the charity, though the information is confidential.
“But we’re really happy about the number we think [the donation] will come out to,” Gillis said. “We have such a global network that it provides a unique opportunity to support AIDS treatment.”
The money donated by Maleflixxx will be used to provide various items, including gloves and surgical knives for African midwives to help reduce the rate of mother-to-child virus transmission; bicycles for HIV/AIDS educators to reach rural villages; and small loans supporting the creation of a small business that would provide an ongoing source of income and a means of affording necessary medications.
“HIV/AIDS knows no boundaries of color, race or sexual preference,” Johnson said. “World AIDS Day is about people getting the facts. As members of the gay adult entertainment industry, we believe that education, financial assistance and open communication are important tools in fighting this terrible disease. This is our way of working toward a world-wide goal.”
World AIDS Day was started in 1988 and seeks to increase HIV/AIDS awareness and education, as well as fight prejudice against those infected with the virus. Currently, the United Nations estimates that 38 million adults and 2.3 million children are living with HIV. Additionally, 4.9 million people have become infected with the virus since January. Reports also indicate that about 50 percent of people infected with HIV are infected before 25 years of age, and killed by AIDS before they turn 35 years old. About 95 percent of people with HIV/AIDS live in developing nations, though HIV continues to threaten men, women and children around the world.
