ICANN Looking at Shorter URLs

NEW YORK — Web addresses like AllNakedMidgetsInDiapersOnHorses.com may be good at explaining a site’s content, but the influx of long-winded URLs filling the ever-crowded .com domain have left many webmasters pining for access to shorter addresses like a.com and b.com, previously not allowed by ICANN.

That may change as early as this weekend, when ICANN members are scheduled to meet in Vancouver to discuss the fate of single-letter web addresses.

It also could mean an excessive bidding war for the new URLs is in the near future.

“Obviously this is a valuable commodity,” Kurt Pritz, ICANN's vice president for business operations, said in statement.

In the early 1990s, single-letter domains were initially avoided by engineers due to concerns that their URL database, still in the early stages of development, would be unable to house the astronomical growth of the Internet.

Today, however, with .com addresses alone topping 40 million, engineers said they feel comfortable making shorter URLs available. Which, if the recent buzz from analysts and domain name brokers is any indication, means $1 million for a.com and the like could be in the near future.

“It’s a limited resource,” Matt Fanagan at domain name broker Sedo.com told XBiz. “Like any limited resource there’s the potential for a lot of demand.”

Some big names like portal giant Yahoo have already prepared for the single-letter explosion. Earlier this year Yahoo began steps to trademark the y.com address.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AV Bulletin: Midyear Roundup

Since the U.S. Supreme Court’s decision in Free Speech Coalition v. Paxton, more state age verification laws have been enacted around the United States, as well as proposed at the federal level and in other countries. Meanwhile, lawsuits resulting from AV laws have begun to play out in the courts. This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Judge Dismisses Last NCOSE-Backed Suit Over Kansas AV Law

A federal judge on Monday dismissed a lawsuit alleging that adult site SuperPorn violated Kansas’ age verification law, citing lack of jurisdiction after similarly dismissing two related cases earlier this year.

ASACP Updates 'Restricted to Adults' Labeling Resource Page

The Association of Sites Advocating Child Protection (ASACP) has updated its Restricted to Adults (RTA) labeling resource page.

Federal AV Proposal Scores Minor Win in House but Remains in Doubt

A newly announced bipartisan agreement in the U.S. House of Representatives Committee on Energy and Commerce may soon bring a proposed federal age verification law before the full House, but the measure continues to face an uphill battle.

Arizona Governor Vetoes 'Protect Act' With New Consent Provisions

Arizona Governor Kate Hobbs on Friday vetoed HB 2133, the “Protect Act,” which would have imposed new requirements for adult content uploaded online.

Brazil Begins Monitoring 18 Adult Sites for AV Compliance

Brazil’s National Data Protection Authority (ANPD) is now monitoring 18 high-traffic adult websites for compliance with the country’s Digital Statute for Children and Adolescents (Digital ECA), which requires such sites to age-verify users located in Brazil.

Ofcom Fines First Time Videos $100,000 for AV Noncompliance

U.K. media regulator Ofcom on Thursday imposed a fine of 80,000 pounds (more than $100,000) against First Time Videos, which operates FTVGirls.com and FTVMilfs.com, for failing to implement age checks required for compliance with the Online Safety Act.

Curves Ahead: How BBW Creators are Turning Differentiation Into Competitive Advantage

For centuries, curves have been celebrated as a symbol of beauty, sensuality and power. From the soft opulence of Rubens paintings to the glamorous silhouettes of pinup icons, fuller figures have long occupied a place in art, fashion and fantasy.

Woodhull Freedom Foundation to Host Virtual 'Pride' Edition of 'Fact Checked' Series

Woodhull Freedom Foundation is hosting a Pride Month virtual edition of its series “Fact Checked by Woodhull.”

'InMelanin' Relaunches Through PAYSITE

InMelanin.com has officially relaunched through PAYSITE.

Show More