IntenseCash’s Parent Acquires JustUsBoys.com

WESTMINSTER, Colo. — The operator of IntenseCash on Monday said it acquired the JustUsBoys.com website and magazine.

Billed as “The Free Gay Guide to the Sexy Side of the Net,” JustUsBoys.com began in 2005. Its print publication has a circulation of 100,000.

Mark Erickson, president of IntenseCash’s parent, BluMedia, said that advertisers will benefit from exposure both online and in print, reaching more potential customers than with single media platforms.

“Having the magazine and one of the largest free gay sites in the world in addition to our IntenseCash affiliate program and GayMainStreet.com webmaster board will give BluMedia unprecedented marketing power,” Erickson said.

Erickson said he intends to ramp up circulation of the magazine, which is the largest per issue free gay adult publication in the nation.

“We expect to expand the reach of JustUsBoys.com magazine by mid-year and increase penetration throughout the Midwest and other under served areas,” Erickson said.

With the acquisition, adult industry veteran Andrew “AndyMike” Yancey will become an employee of BluMedia and remain in his current position as webmaster of JustUsBoys.com. Shannon Prewitt, one of the current owners of JustUsBoys.com, will continue to manage the JustUsBoys.com Magazine and coordinate consumer events and promotions for BluMedia.

Terms of the deal weren’t disclosed but Erickson said it was in “the millions of dollars.”

Besides GayMainStreet.com and Intense Cash, BluMedia also owns a large collection of gay adult membership sites, including BrokeStraightBoys.com, CollegeBoyPhysicals.com, BrokeCollegeBoys.com and BoyGusher.com, as well as more than a dozen other properties.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Streamster Launches 'Tip2Peep' Camera-Switching Feature

Live-streaming software provider Streamster has launched Tip2Peep, a new feature that allows viewers to switch between multiple webcam viewing angles by tipping the creator.

Tyler Wu Guests on Chaturbate's 'Sex Tales' Podcast

Tyler Wu is the latest guest on Chaturbate’s “Sex Tales” podcast, hosted by Melissa Stratton and Vanniall on the company’s “Camming Life” YouTube channel.

Fleshy to Launch Interactive Cam Site 'Eromote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eromote.

XBIZ LA Show Introduces New 'Crib Crawl' Feature

XBIZ is pleased to announce that the 2025 edition of its flagship conference, the XBIZ Show, will debut a brand-new feature: Crib Crawl, offering attendees the chance to meet and greet representatives from leading brands and organizations in dedicated suites at the host venue.

Pre-Nominations Now Open for 2025 TEAs

The pre-nomination period for the 2025 Trans Erotica Awards (TEAs) is now open.

Byborg Invests $22.35M in PLBY Group

Luxembourg-based Byborg Enterprises SA is investing $22.35 million in Playboy parent company PLBY Group.

Supreme Court to Hear Oral Arguments on Texas AV Law in January

The United States Supreme Court has scheduled oral arguments for Free Speech Coalition's challenge to Texas’ age verification law to take place Wednesday, Jan. 15.

2025 XBIZ Exec Awards Nominees for Online Industry Announced

XBIZ is pleased to announce the nominees for the online industry edition of the 2025 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 15 in conjunction with the XBIZ 2025 conference.

Project 2025 Leader Claims Big Tech Companies 'Deliberately Fuel Pornography Addiction' Among Men

Heritage Foundation president and Project 2025 leader Kevin Roberts published on Wednesday the text of a speech in which he persists with his past claim that “predatory Big Tech corporations” are “deliberately fueling pornography addiction” among young men.

FSC Petitions 10th Circuit for Review of Utah AV Dismissal

Free Speech Coalition (FSC) on Wednesday petitioned the United States Court of Appeals for the 10th Circuit to review a decision handed down earlier this month by a three-judge panel of the same appeals court, which denied FSC the right to challenge Utah’s controversial age verification law by suing state officials.

Show More