Badpuppy began as a BBS in 1992 and became one of the first gay adult membership websites in 1995. The PuppyCash affiliate program was established in early 1996 and has reportedly been paying affiliates on time, since the program began
"Badpuppy has been a leading consumer gay porn brand for nearly 15 years," Marketing and Advertising Manager Lisa Turner, said. "We've enjoyed great success marketing our sites to consumers and now we're able to provide both the tools and greatly detailed statistics which will allow our affiliates to better promote our Badpuppy and ClubAmateurUSA properties, along with the additional 28 sites that make up our PuppyCash affiliate program."
According to the company, several of the new features at PuppyCash are a direct result of suggestions from affiliates.
"The previous PuppyCash interface used a black background, with light text, which drew negative comments," Turner commented. "The new interface offers a clean, crisp look and feel, using a white background, black and colorful text where items and areas are featured."
"We now offer New Announcements and Industry News on the main pages of the website. In addition to greater detail and previews of the program itself, affiliates have ability to preview promotional tools and banners, without having to be logged in," she added. "This allows new affiliates a greater opportunity to know ahead of time what they'll have at their disposal by signing up with PuppyCash.com."
When an affiliate logs into the Webmaster Lounge, they can see all of their accounts summarized in a single view.
"Over the years, affiliates have set up multiple accounts to allow them to track different campaigns. They would have to log into each account separately to view their stats. This is no longer the case," Turner said. "An affiliate will find a variety of ways to review each account's statistical information. In addition to an Account Summary, a drill down option provides more detail on Membership Sales Referring URL, Clicks Referring URL, as well as identifying the site being promoted."
Turner says that in addition to greater statistical detail provided to affiliates, the promotional tools and content are presented in a new way, and are now far better organized. For example, content ZIP files now offer tags, descriptions and affiliate linking information to deliver the user directly to that model's home page on Badpuppy.com. The Badpuppy model TGP hosted galleries are customizable with different color backgrounds and the ability to view and obtain revenue share or PPS linking info. Additionally affiliates can now generate a link dump, to grab a month's worth of galleries at one time.
The above improvements and additions are only a sample of the new PuppyCash interface, says Turner, who added that affiliates of PuppyCash may choose between two competitive payout options: $30 PPS or a 60 percent revenue share plus a 10 percent affiliate referral option. PuppyCash offers a multitude of affiliate tools including banners, model images and video clips, TGP hosted galleries, self-updating iframe content, hosted FLV clips for Badpuppy and ClubAmateurUSA, RSS feeds, and a variety of landing page options.