Liberator, Tenga to Form Tenga USA

ATLANTA — Bedroom Adventure Gear creator Liberator has partnered with Tenga Japan for the distribution of Tenga USA.

Tenga Japan will work exclusively with Liberator for sales, marketing, customer service and distribution beginning Jan.7. This relationship will result in lower prices to both wholesalers and consumers, the company said.

“The Tenga line of male masturbators is the No. 1-selling male sex toy in Japan and we would like to increase our North American market share and we confident that Liberator is the best organization to help us achieve our goals,” said Koichi Matsumoto, president and creator of Tenga.

The Tenga line of masturbators is innovative in its function and design of the package. The masturbators are shaped and designed to look and feel like any other toiletry a man would normally carry or use while at home or on the road.

“We are extremely excited to be working with Tenga to help them reach the next level of success here in the U.S.,” said Michael “Sky” Kane, chief sales officer for Liberator. “By utilizing our marketing power and channel distribution, as well as mainstream advertising venues we are confident that Tenga USA will enjoy a great deal of success not only in traditional adult stores but through retailers and wholesalers never before open to adult toys.”

The Tenga masturbator (MSRP $9.99) is a pre-lubricated device that can provide superior pleasure through a small and compact delivery system. Made from an elastomeric material will not degrade or damage easily, the masturbator is extremely durable.

Tenga’s masturbators are 100 percent safe and hypoallergenic. Tenga products contain no phthalates or bisphenol-A (BPA) and are packaged to maintain the highest levels of sanitation and freshness.

The Tenga Eggs (MSRP $5.99) are completely discreet, portable and reusable. They are compact, small, and ultra lightweight.

The Tenga Flip Hole (MSRP $79.00) incorporates a high-tech design and a uniquely sculptured silicone insert.

For additional information, email michael.kane@oneupinnovations.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey's Place Now Distributing Camtoyz

Honey's Place is now distributing Camtoyz pleasure products.

ToyChats Announces Reviewer Incentives

Recently launched pleasure product review site ToyChats has announced a giveaway program for reviewers.

Paradise Marketing Acquires CondomMan

Paradise Marketing has acquired CondomMan distribution.

RIDMII Debuts New Sex Doll Collection

Pleasure brand RIDMII has introduced a new line of sex dolls.

VVD Debuts Combo Set With 'Vkini,' 'Rider Desire'

Pleasure brand VVD has debuted a new bundle with its Vkini vibrating bikini top and Rider Desire saddle.

B-Vibe Expands 'Butties' Collection, Debuts Harness Sets

B-Vibe has expanded its Butties collection with six new anal plugs and introduced two new harness sets.

Dame Acquires Chakrubs

Sexual wellness brand Dame has acquired luxury pleasure products company Chakrubs.

B-Vibe's 'Rimming Plug' Highlighted in Buzzfeed Article

B-Vibe's Rimming Plug vibrator has been recognized by Buzzfeed as one of 28 "must-have" pleasure products.

BeYourLover Debuts 'Cloud' Vibrator Collection

BeYourLover has introduced its new Cloud series of vibrators.

Lovense Reveals Results of 'Relationship Rut' Survey

Lovense has released the results of a survey asking 2,000 respondents if they felt their relationships were in a rut.

Show More