According to the company, the newly revamped affiliate program was designed and customized entirely in-house and runs on CCBill's WMS platform.
"UrgeCAsh 2.0 promises to deliver a more vivid and user friendly graphical interface for all of its ad tools," stated a company rep. "In addition, [more than] 65 brand new sets, including, TGP's, MGP's, banners and trailers have been added to our current arsenal."
"Webmasters will now have a quick and direct link to generate their stats and payout figures," the rep added.
"We wanted to kick off 2010 with a statement, and I think we've met our goal," Urge Director of Operations, Rick Cuban, said. "It was a small way to let all of our webmasters and affiliates know exactly how much we appreciate the work they're doing in promoting the hottest brand on the micro-niche front by giving them more tools to do so."
Cuban said that the company is also preparing for the release of Urge-Mobile, which is expected to officially launch in early March. Urge-Mobile will allow for streamlined browsing and downloading of exclusive micro-niche websites designed for the iPhone, Blackberry and Android platforms.
The mobile initiative follows the creation of custom-built blogs and forums for all Urge sites.