Digital Playground Taps Utherverse Digital for 3D Virtual Crossover

VANCOUVER — Porn powerhouse Digital Playground has found a new method of monetizing its vast consumer base — by partnering with Utherverse Digital to create the first-ever studio-branded 3D virtual world.

"Digital Playground is excited to partner with Utherverse," Digital Playground founder Joone said. "Their unique approach to social networking is refreshing. We strongly believe that this type of virtual environment will enable fans to experience our movies and our stars in a highly demanded and entertaining way."

As the creator of more than 15,000 3D virtual worlds, Utherverse’s software allowed Digital Playground to create a virtual world where fans around the globe can talk, hang out and even touch their favorite porn stars using customized avatars.

“Digital Playground has just upped the ante in the virtual world arena by becoming the first major adult film studio to launch a virtual world on the Utherverse Virtual World Web platform,” Utherverse Digital CEO Brian Shuster said. “The launch puts the studio on the forefront of new technology companies, setting itself apart as a cutting-edge studio on top of the latest ways to put fans in direct contact with stars. This 3D virtual interaction makes for a much more thrilling and captivating experience, which pays a dividend in fan loyalty for a lifetime.”

Digital Playground gets paid 75 percent lifetime revenue for every user that becomes a VIP member – which gains the user exclusive one-on-one access.

A launch party, set for March 4, will showcase the studio’s newest contract star, Raven Alexis, who will meet her fans live, premiere her newest film, “No Love Lost,” and give every loyal fan an opportunity to have one-on-one avatar sex with her for a small fee.

"Digital Playground and I are teaming up with Utherverse to launch my movie, ‘No Love Lost,’ in the online Digital Playground world that has been created within Utherverse,” Alexis said. “This event will be a chance for my fans to chat with me, see me on webcam, and watch my movie with me! I’m so excited for this — and I’m hoping that you will all join me. Don't miss out! See you there!"

“The VWW is the only place a company like Digital Playground can get interactive international fan exposure of this caliber,” Shuster said. “It’s a whole new ongoing revenue stream that will be generated from their existing contacts, as well as massive exposure for its latest DVD release, which is expected to break sales records for this kind of film as a result of this event.”

Similar events are in the works within the Digital Playground Lounge, as the studio is scheduling meet-and-greets with more of its contract stars, and future red-carpet DVD premieres throughout the year.

To download the Digital Playground Lounge, click here.

For additional information about Utherverse’s Virtual World Web, visit TheVWW.com.

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