The company said the new site — SexyStarsCasino — has been in development for 18 months and allows users to win cash and prizes with adult slot machines, called Slut Machines, along with dates with adult stars.
“We looked at every on-line casino in the world and realized nobody had ever combined real slot machine action with the ability to truly interact with porn stars and win dates with them,” founder Gary Shoefield said.
He added, “So while you are playing slots and winning money, you get adult content and you can win prizes as well.”
The site's LifeStyleGamingAffiliates program offers partners up to 35 percent revenue share for life.
“We have some of the most innovative marketing tools around, including interactive game banners and audio pop-ups," Shoefield said. "The sky is truly the limit. While adult sites probably can make money just offering it within their memberships areas, there’s also big money in offering this unique service to the millions of porn surfers who everyday click around and look at girls, but who never will join a pay site. Here, they get some unique adult content and gambling, as well as a chance for a free trip and a date with an adult star of their choice from the gallery, in addition to the money they can win."
The company said the casino pays out at a 97 percent rate or higher for playing card games which is the same standard used in Las Vegas casinos. The machines will not work in the U.S. however, so sites that geo-target can easily attract non-U.S. surfers.
The site also features slots and table games, including blackjack, sexy video poker, roulette and more, drawing from some of the world's biggest brands and introducing them to the adult traffic.
“It is all about the numbers, the more traffic we get, the more players convert and the more success we will enjoy,” Shoefield said. “The adult industry has been tremendously supportive as they see this as a genuine revenue opportunity.”
Operating like a regular casino slot machine, the Slut Machines improve the game play by including interactive footage of the actual porn stars having fun. The themed machines have names like “Heels and Reels,” “Party Girl Payout” and “French Maid Bonus,” as well as concentrating on specific genres like big breasts and young girls among others.
“Players have two ways to grab this once-in-a-lifetime chance of dating a gorgeous adult star,” Shoefield said. “They can win a date on one of the sexy slots, or if they achieve the highest loyalty level, the casino will send them to Los Angeles for their date, with flights, hotel accommodations and spending money.”
Shoefield said he met a group of investors from the online gaming sector and quickly realized that between them they had the necessary credentials to succeed where so many others before had failed: the cross-over of the two leading online sectors of adult and gaming.
“We didn’t take long to form a plan. Simple facts like 12 percent of the Internet being adult sites confirmed our initial thoughts; people like sex. For years people have been trying to ‘sex-up’ the online gaming industry, from Roulette69 to 365Bonitas, having a gorgeous girl as the icon of the casino simply isn’t enough,” Shoefield said.