Italy Considers Porn Tax

ROME — Italy's cash-strapped government has decided to raise taxes on one of the country's few vibrant industries, pornography, to help harness the burgeoning budget deficit.

The tax, which imposes an additional levy of 25 percent on all income from pornography, is contained in a package of amendments to the 2006 budget presented in the Chamber of Deputies.

Under the amendment, subscribers to hardcore television channels must also pay an additional tax of 10 percent. The tax is estimated to accrue $357.5 million during 2006 for the Italian government.

This week, Economy Minister Giulio Tremonti said the porn tax would not conflict with EU tax regulations.

"As the tax was defined before, basically it was a duplication of VAT generating compatibility problems on a European level,” he said. “We already have a pending legal issue and the ‘porn tax’ would have been subject to critics.”

Tremonti said that for this reason, "we reformulated the definition according to the French model, changing it from a tax on the transfer of products into a tax on the income of producers." The tax is not limited only to income connected to pornographic material but extends to products oriented towards extreme forms of violence as well.

The proposed tax previously as approved at committee level before it went to the Chamber of Deputies, Italy’s lower parliamentary house, this week for review.

The tax proposal follows a study released in May showing that Italians spent $1.4 billion on adult content last year, up 27 percent from 1991. The study also showed that nearly 8.8 million Italians, about 15 percent of the population, are consumers of adult entertainment. The study estimates that Italy’s main cellphone providers sold at least 70 million five-minute adult videos at $2.50 each to their subscribers during 2004.

Recently, in the U.S., Kansas lawmakers have started pushing for a 10 percent tax on all adult content sold in the state. Additionally, in July, Senator Blanche Lincoln, D-Ark., introduced the Internet Safety and Child Protection Act, legislation that would impose a 25 percent excise tax on all national adult transactions and require online adult websites to use software for age verification of users attempting to access adult websites. The bill is currently under review.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC 2026/2027 Board Members Announced

The Free Speech Coalition (FSC) has announced the results of its 2026/2027 Board of Directors election.

Report: AVS Group Beefs Up AV After $1.3 Million Fine

Adult content provider AVS Group has begun to institute robust age checks on some of its websites after U.K. media regulator Ofcom last week imposed a penalty of approximately $1.3 million for noncompliance with Online Safety Act regulations, the BBC is reporting.

FSC: Federal Report Confirms Unfair Banking Discrimination Against Adult Industry

The Free Speech Coalition (FSC) today announced that a federal report on debanking has concluded that several U.S. banks engaged in discriminatory banking practices against members of the adult industry.

FSC Summit Event Schedule Announced

Free Speech Coalition (FSC) has revealed its slate of networking events and symposiums for its annual summit, set for January 15 during XBIZ 2026.

Washington AV Bill Jumps on 'Health Warning' Bandwagon

A new age verification bill in the Washington state legislature would require adult sites to post notices warning users of alleged health risks, despite a previous federal court ruling against such requirements.

Irish Regulator: EU States to Ramp Up AV Enforcement for Smaller Sites

A representative of Irish media regulator Coimisiún na Meán told legislators that Ireland and other EU states are preparing to expand enforcement of age verification regulations to include smaller adult sites, British newspaper The Times is reporting.

Ofcom Fines AVS Group $1.3 Million for AV Noncompliance

U.K. media regulator Ofcom on Wednesday imposed a penalty of one million pounds, or approximately $1.3 million, on AVS Group Ltd. after an investigation concluded that the company had failed to implement robust age checks on 18 adult websites.

Updated: Aylo to Help Test EU Age Verification App

Pornhub parent company Aylo plans to participate in the European Commission’s pilot program for its “white label” age verification app, a spokesperson for the company has confirmed.

Missouri Lawmaker Attempts to Revive 'Health Warnings' for Adult Sites

A Missouri state representative has introduced a bill that would require adult sites to post notices warning users of alleged physical, mental, and social harms associated with pornography, despite a previous federal court ruling against such requirements.

Ruling: Italy's 'Porn Tax' Applies to All Content Creators

Italy’s tax revenue agency has ruled that the nation’s 25% “ethical tax” on income generated from adult content applies even to smaller independent online content creators.

Show More