Dubai Getting Into Sex Toy Market

DUBAI – The oil-rich nation of Dubai – one of seven emirates of the United Arab Emirates – is beginning to embrace lubes of a different nature.

According to a report on GulfNews, the country is slowly selling adult novelties and marital aids for couples including whips, vibrators, edible undergarments, gels and costumes.

The products are available in a local mall.

The city also hosts “a famous lingerie store in a Jumeirah shopping center” that caters to adult tastes.

"Everything we sell here is legal. Under the lingerie license we are entitled to have our married clients avail of certain products that will enhance their life together," the store manager said.

The store sells gels and desensitizing creams as well as high-quality lingerie all imported from the U.S. and Canada. The store manager said the purpose of the store is to enhance marital relationships and all products are safe and reliable.

“What we don't indulge in, is anything that goes against the laws and morals of the country," the store manager said.

He added, "As most of our client base is from the Middle East, we have to be very careful about how we advertise and market our products. No men are allowed into the store unless accompanied by their wives.

"Often, the younger women come to us for advice on how to use the products we sell or give us feedback on how the products have strengthened their relationships with their husbands."

Although common in the West, some products are considered humorous such as a low-carb liquid love gel in a chocolate-cherry flavor (the back of the bottle promises a guilt-free experience), various body toppings and a pheromone attractant for men.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Expands 'Cotelli Bondage' Line

Orion Wholesale has expanded its Cotelli Bondage collection with five new outfits.

Kheper Releases New 'Adult A...Z' Couples Game

Kheper Games has released its new Adult A...Z party game.

LATAM in Focus: A Look at the Trends Shaping Latin America's Pleasure Products Market

Across Latin America, pleasure shoppers are looking for innovation, but winning their business requires brands to balance aspirational qualities. Consumers are watching every dollar — or peso, Brazilian real, Peruvian sol, etc. — as tariffs, exchange rates and import costs push retail prices upward.

Nobü Adds to 'Essentials' Collection

Nobü has expanded its Essentials collection with three new vibrators.

Blush Expands 'B Yours' Collection

Blush has introduced a new vibrating plug from its B Yours Collection.

We-Vibe Debuts 'Shared Touch' Vibe

We-Vibe has introduced its new Shared Touch vibrator for couples.

Kiiroo Introduces New Tyler Wisby Stroker

Kiiroo has debuted the new Tyler Wisby stroker sleeve from its FeelStar line.

Orion Debuts 'Masturbator 12' From 'WYNE' Collection

Orion Wholesale has introduced the new Masturbator 12 from its What You Never Expected (WYNE) line.

XBIZ Expo Retail Trade Show Heads to L.A. LIVE Jan. 7-10

XBIZ Expo returns Jan. 7-10, 2027, at JW Marriott L.A. LIVE, where pleasure product manufacturers, distributors, retailers and other industry professionals will gather for four days of business, promotion and entertainment.

Beisar Introduces 'Pillar' Fantasy Vibrator

Beisar has debuted its new Pillar fantasy vibrating dildo.

Show More