Hustler Hollywood a Hit in Suburbia

MONROE, Wash. — When Hustler Hollywood opened a store in Monroe five years ago, various claims were made that it would taint the small town's reputation and chase away other businesses. But a half-decade later, neighboring businesses have grown, new residents continue moving in and officials are accepting the store's presence, officials say.

Larry and Jimmy Flynt opened the Hustler Hollywood store on Dec. 15, 2000, as a modern-looking, upscale place to sell explicit adult DVDs, magazines, games, clothing and other sex products. Local officials continued to watch the place but have not launched any efforts to shut it down.

“As long as the federal courts provide them substantial protection to operate on First Amendment grounds, these businesses can locate in virtually any community," Jay Stewart, the city’s director of development, said.

Since 2000, about 3,000 new residents have moved to Monroe, bumping the city’s population to about 10,000. The business district along the interstate also has seen moderate growth, with more growth expected due to land parcel purchases by developers, Stewart said.

Charlie Whittaker, manager of Sara Jane’s Restaurant, which lies adjacent the Hustler Hollywood store, said the adult business brings a lot of customer traffic into the area. Other local business owners and city officials said the store often has a full parking lot, especially on weekend nights.

Jimmy Flynt, co-owner of Hustler and Larry Flynt’s younger brother, said locals are reluctant to credit him for helping the economy because of the nature of his business.

"We built a modern, attractive store – and it drives traffic into the community," he said, adding that the Monroe store "is the store that has made all our other stores across the nation possible."

Hustler Hollywood also maintains stores in South Beach, Fla.; Lexington; Nashville, Tenn.; San Diego; and Fort Lauderdale, Fla.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection

CalExotics has introduced two new pleasure products from its CalExotics Connect line.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced the new RC Licking Panty Vibe from its Javida line.

Fleshlight Debuts Ana Andrews Stroker

Fleshlight has introduced its new Ana Andrews Pro stroker, Succu-bust.

Svakom Launches Full Company Rebrand

Svakom has launched a rebrand of its logo and products.

Show More