The Wall Street Journal reported that Qatalyst Partners, run by veteran technology banker Frank Quattrone, has been hired to shop the Go Daddy Group Inc., which runs the world's largest domain name registrar with more than 42 million domains.
GoDaddy is particularly attractive to private equity firms that are expected to make the first run at the company because of the money it makes from monthly subscriptions and from selling website and hosting option to consumers.
The Journal said the company posted revenue between $750 million and $800 million in 2009.
GoDaddy was expected to go public several years back but the move never materialized.
The report said that earlier this year, smaller competitor Register.com was sold to Web.com by private equity firm Vector Capital for $135 million.
GoDaddy is well known for its popular and racy Superbowl ads.
