By using a QR reader application on a smartphone, adults can be taken to Tate's official website, TanyaTate.com with a quick scan. Tate is incorporating the scannable code into her promo and memorabilia.
“When someone buys my 8x10s, DVDs or is given one of my promotional postcards, they will see the code on there and within seconds be able to surf my website,” Tate said.
“It’s very exciting to utilize technologies like this. My PR team at The Star Factory recommended I incorporate QR codes onto my merchandise. They are really on top of the social mediums.”
“We try to stay aware of different avenues to promote our clients,” said Alexander Raymond of The Star Factory. “Tanya is just the first of our clients to integrate QR into their promotions, soon all our clients will take advantage of this type of social marketing.”