Toshiba to Launch Glasses-free 3D TVs

JAPAN — Electronics giant Toshiba announced what's being billed as the first 3D LCD TVs that do not require viewers to wear special glasses that create the illusion of depth.

Two flat-screen Regza Series sets — a 20-inch GL1 and 12-inch GL2 — will debut in Japan by year’s end.

The smaller set is expected to sell for about $1,400 with the 20-inch model carrying a price tag of about $2,900.

Toshiba said its 3D technology TVs are best suited for small displays and provide “nine different perspectives of each single 2D frame.” Viewers must sit two feet from the 12-inch LCD screen and three feet from the 20-inch LCD screen to watch the 3D effectively.

Although the demand for 3D TVs has been healthy, TV makers have been challenged with making a set that can be viewed by groups from different angles without glasses.

Reports said Toshiba's screens use processing technology to create depth-filled images from any angle.

Larger screen models that use glasses as well as smaller personal screens are also expected to be announced by Toshiba.

Earlier this year, electronics rival Sharp jumped into the glasses-free arena and unveiled a small LCD touch screen that shows 3D images for use in mobile phones, digital cameras and games consoles such as Nintendo's 3DS.

The Sharp products are expected to debut in Japan in February 2011.

The new technology is welcome to the adult DVD industry with the release of several 3D movies from major studios including the recent release of Hustler’s big-budget “This Ain’t Avatar 3D XXX” parody and a number of other films either already released or set to go soon.

But industry experts caution the buying public that new technology will advance quickly and prices will drop.

James Cameron, the director of mainstream movie “Avatar” has reportedly told the public to lay off buying a 3D TV because of quick obsolescence whereas Internet TV products (like Apple’s Apple TV set top box) are cheaper and will improve more quickly over the years.

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