ASACP Publishes RTA Website Labeling Progress Report

LOS ANGELES — The Association of Sites Advocating Child Protection (ASACP) has released a paper detailing the ongoing success of its Restricted to Adults (RTA) website labeling system. ASACP launched RTA in November 2006 and currently more than 14 million adult content web pages use the RTA tag and there are over 6.5 billion monthly visitors to pages labeled with RTA.

RTA (RTAlabel.org) is the adult entertainment industry’s initiative to prevent children from viewing online content that is age-restricted. It was developed by ASACP (ASACP.org) out of a need for an easy-to-use and internationally recognized label that designates content as being suitable for adults only.

The RTA label is a unique string of “meta data” which can easily be inserted into the computer code of any website’s HTML or mobile app offering. If parents have installed parental filtering software and/or setup the features in Microsoft or Apple operating systems, children are prevented from viewing age-restricted content.

The RTA Report just happened to coincide with WRAP week, the annual White Ribbon Against Pornography campaign. Enough Is Enough president Donna Rice Hughes stated, “Kids accidentally (and intentionally) access a wide array of pornography (soft-core, illegal obscene adult pornography and child pornography) in the privacy of their homes or through any Internet enable device.”

Rice Hughes makes no mention of “legal adult entertainment,” and its efforts, but rather seeks to falsely tie-in child pornography with the legitimate adult industry — something that most valid research including ASACP’s recent whitepaper ‘ASACP Hotline Report: Online Child Pornography Data and Analysis’ disprove.

“The success of the RTA labeling initiative shows that proactive steps taken by the adult entertainment industry, coupled with technological solutions and parental supervision of children’s internet and mobile use, is a highly effective means of keeping children away from age-restricted material,” stated ASACP VP Technology and Forensic Research, Tim Henning. “In fact, just this week, we announced the first-of-its kind RTA Label/Filter for Android Mobile App software.”

The ASACP RTA program was honored by the American Society of Association Executives and the Center for Association Leadership by being named the 2008 overall winner of the Associations Make a Better World award. ASACP has received Certificates of Recognition from the U.S. House of Representatives, California State Senate, California State Assembly, and the cities of Los Angeles, San Francisco, San Diego, West Hollywood, and Redondo Beach acknowledging ASACP’s efforts to help parents prevent their children from viewing age-restricted content and educating the public with Public Service Announcements (https://www.youtube.com/ASACPRTA).

Founded in 1996, ASACP is a non-profit organization dedicated to online child protection. ASACP comprises of two separate corporate entities, the Association of Sites Advocating Child Protection and the ASACP Foundation.

Companies and individuals interested in supporting ASACP may visit ASACP.org for more information on how to get involved. A copy of the RTA Report is available for download at RTAlabel.org.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Anna Claire Clouds: From Nashville to XMA Gold

The photo shoot is going great. Anna Claire Clouds knows all her angles. The moment the cap comes off the camera lens, Clouds tilts her head just so and deploys her signature dreamy eyes with all controls set to “smoldering.” Girl knows what she’s doing.

Lilly Bell Takes the Spotlight in 2 New Adult Time Scenes

2025 XMAs Girl/Girl Performer of the Year Lilly Bell stars in two new scenes from Adult Time.

LorReign Makes Her WIFEY Debut

Content creator and former Colorado sheriff's deputy LorReign has made her debut for new Vixen Media Group (VMG) studio imprint WIFEY alongside her husband Anthony and Jax Slayher.

Angela White Stars in Latest From Brazzers

Angela White stars with Derek Savage in the latest release from Brazzers, titled “Boom Boom Angela.”

GoFundMe Set Up for Danny Ferretti's Medical Expenses

A GoFundMe campaign has been set up for Fangear founder Danny Ferretti, who requires extensive lung surgery.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Byborg Acquires Cuties AI

Byborg Enterprises has acquired adult artificial intelligence startup Cuties AI.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Yhivi Fronts Latest B/B/G From Brazzers

Yhivi stars in the latest B/B/G release from Brazzers alongside two former XMAs Male Performers of the Year, Mick Blue and Xander Corvus.

Show More