New RockMelt Browser Seeks to Integrate Social Sharing

SCOTTSDALE, Ariz. — Browser RockMelt has moved into limited beta for Mac and Windows.

The team behind RockMelt wants to make the browser more customizable with other services such as social-media sharing, Facebook, Twitter clients, RSS alerts, speedier search and works them into a more convenient interface.

"We're reinventing the browser for how people user the web today, which is dramatically different from how people were using the web only a few short years ago," RockMelt co-founder Tim Howes said.

Upon launching RockMelt, users can log in with Facebook Connect with a sidebar of Facebook access, including a row of top friends, where users can drag or drop content from the main browser to immediately share it in Facebook Chat.

There is also a customizable list of favorite sites and services, with yellow indicators to tell the user when there's new content from a blog or from people the user follows on Twitter. There's a browser button to share content on Facebook or Twitter.

Built on Chromium, the foundation of Google Chrome, RockMelt also has its own URL shortener, https://me.lt.

The search box at the top is also different than your average browser's. It loads up a list of results in a drop-down menu, and begins preloading all of them so that users can flip back and forth between individual results at maximum speed.

"It changes the way you search because it makes it so much faster and so much lighter weight," co-founder Eric Vishria said.

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