A recent announcement by the company laid out the rules for content ratings for each app segment including alcohol, tobacco and drugs, gambling, hate, location, profanity and crude humor, user generated content and user to user communication.
The section on Sexual and Suggestive Content stated, “Apps that include suggestive or sexual references should be rated teen or above. Apps that focus on such content should be rated mature."
But what's most disconcerting to adult companies, some already developing Android apps is Google’s zero tolerance mandate on XXX products. It flatly stated, “Pornography is not allowed in Android Market."
A post on DroidGamers from the third party Android app store team Mikandi folks said, “This is a very interesting announcement. We're glad to see that Google's being more clear with its content ratings thoughts and surfacing those for consumers. That should be beneficial to everyone involved.”
But it went on to say, “It does seem like this is going to impact some consumers and developers who think differently about what ‘mature’ means — we're happy to help those folks out. As the only app store that treats you like an adult, we have a different approach to consumers who are 18 and over — we think the phone is theirs and that they should be able to connect with developers who want to build products for them.”