According to the company, Hurst has worked extensively promoting events for strip clubs, helped launch new entertainment offerings as an executive at Wynn Resorts and has a gaming and entertainment background.
The executive also brings with him creative sales and business development experience along with a passion for the adult industry.
"We are excited to have Darren join the Kasidie team," Kasidie.com President Scott Purcell said.
“There is so much opportunity and he’s exactly the guy we need to develop it."
Hurst said, “I can’t wait to start developing the program. The nature of this business means Kasidie retains paying members for a considerable length of time, which has a great impact on the value of our affiliate program and the income streams that adult based businesses can build.”
The company said Hurst has been in the role for a couple of weeks and has already hit the ground running preparing for the company’s presence at XBIZ LA in February and other industry events.