CM Productions Unveils New Chargeback Strategy

BARCELONA — CM Productions, the company that owns and operates affiliate program BadoinkCash.com, today announced it has unveiled a new strategy aimed at helping program owners manage and reduce chargeback ratios.

“It’s a horrifying feeling for anyone who’s been there,” CM Productions’ CEO Todd Glider said.

“Your focus narrows. Innovation stops. Every waking hour you’re playing defense, pouring over billing data. It gives you nightmares.”

The company said the solution starts with CM Productions’ EasyBurner software. It’s an add-on that allows consumers to burn downloaded videos to DVD and convert downloaded videos to formats compatible with iPhone, Blackberry, Android, XBox 360, PS3 and others.

EasyBurner is licensed directly to participating program owners.

“Licensing is key," Glider said.

"As an EasyBurner licensee, the software is yours. You process the billing. You set pricing. Like any site in your portfolio, you make all marketing decisions."

No matter how aggressive the pricing, the company said the EasyBurner licensee pays CM Productions $5 per sale.

“When you get that call from the bank or ISO about your ratios being in the danger zone, there are two demands,” Glider said.

“One: explain how you’re going to lower your ratios. two: lower them with an influx of good, organic transactions.”

Because EasyBurner is a value-added product with low overhead, it’s positioned to satisfy both demands.

“EasyBurner is a great tool for anyone looking to add revenue dramatically, but when you’re in trouble with the bank we advise a different approach — one that focuses less on increased revenue and more on increasing clean transaction volume.”

The key, according to Glider, is aggressively upselling EasyBurner at a low, non-recurring price.

“Since we’re only charging you $5 for each sale, you’ve got a lot of flexibility. So take advantage of it when you get into hot-water with the banks. Upsell it for a one-time fee of $6. At $6, it’s a bargain for the consumer, and at that price you’re covering your overhead on licensing and processing," he said.

Citing EasyBurner as your solution will also satisfy the bank when you’re asked to explain, in writing, how you’re going to lower those ratios, Glider said.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Publishes Analysis of Federal Trade Commission Event Promoting AV

Free Speech Coalition (FSC) has published an analysis of a Federal Trade Commission (FTC) event held this week that promoted age verification among other forms of speech regulation.

GirlsDoPorn Owner Michael Pratt Pleads Guilty to Sex Trafficking

Michael Pratt, former owner of the rogue website GirlsDoPorn, pleaded guilty in the U.S. District Court for the Southern District of California on Thursday to sex trafficking and conspiracy to commit sex trafficking charges, according to a report by City News Service.

Master Nico Relaunches Site Through YourPaysitePartner

Master Nico has relaunched his official website through YourPaysitePartner (YPP).

Federal Judge Grants Partial Halt of Florida AV Law

The United States District Court for the Northern District of Florida, Tallahassee Division, has granted a preliminary injunction against HB 3, the state's age verification law, as a lawsuit filed by two online trade associations challenging the law makes its way through the courts.

Aylo Releases Statement on Suspending Access to Pornhub in France

Technology and media company Aylo, which operates adult sites including Pornhub, YouPorn, and Redtube, has released a public statement regarding its decision to block access to its sites in France.

Pineapple Support to Host Wellness Sessions at Bucharest Summit

Pineapple Support is hosting free group and one-on-one therapy sessions at Bucharest Summit, June 3-5.

Pornhub Blocks Access in France in Response to SREN Law

Pornhub parent company Aylo has opted to block access to its sites in France rather than comply with age verification requirements under the country’s Security and Regulation of the Digital Space (SREN) law.

ASACP Highlights Study on Parental Controls

The Association of Sites Advocating Child Protection (ASACP) is highlighting the results of a study on the underutilization of parental controls.

Sydney Screams Launches New Site Through Grooby's Blue.xxx

Sydney Screams has launched her new membership site, SydneyScreams.xxx, through Grooby's website management company Blue.xxx.

Mistress Mystii Is LoyalFans' 'Featured Creator' for June

LoyalFans has named Mistress Mystii as its Featured Creator for June.

Show More