SexToyDistributing.com Nabs Specialty Distributor of the Year Nom

HUNTINGTON BEACH, Calif. — SexToyDistributing.com was named as a finalist nominee in the Distributor/Wholesaler of the Year category in the 2011 XBIZ Awards.

Parent company XR, LLC established its distribution arm, Sex Toy Distributing in 2006. The nomination comes on the heels of a Distributor of the Year win at the 2010 StorErotica Awards.

“It is truly an honor to be nominated for the XBIZ Specialty Distributor of the Year Award,” said Bethany Brown, wholesale administrator. “We have developed close relationships with our clients and are always open ears to their opinions and needs which has enabled us to grow at an accelerated pace over the last few years. Our grassroots method will always stay strong as we continue to put our heads together to become the best of the best.”

Specialized attention to key niche products along with competitive pricing on major brand names has set Sex Toy Distributing apart from the masses. The one-stop-shop offers everything from unique fetish gear, sex machines and lingerie, down to the staple items such as the Pocket Rocket. Doc Johnson, California Exotic Novelties, Topco Sales, Pipedream Products, Leg Avenue and Sportsheets are a few of the brands offered by SexToyDistributing.

Recent company expansion to a 30,000 square foot state-of-the-art warehouse has expanded product offerings, as well as streamlining order fulfillment, with a 97 percent fill-rate.

"We are very proud of the progress we have made in 2010, along with the recognition our customers and the novelty industry have shown us,” XR CEO Ari Suss said. “One of our accomplishments was implementing a new operations system that will be a key element in our growth. As we customize the system we will be able to further expand our diverse product lines and provide an even higher level of customer service. Our wholesale team has done a wonderful job working to make SexToyDistributing.com the company it is today.”

The 2011 XBIZ Awards will be presented Feb. 9 at a star-studded ceremony at the historic Hollywood Palladium.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen Expands Bodywand Line With 2 New Vibes

Xgen Products has added two new bullet vibrators to its Bodywand collection.

Womanizer Introduces 'Snap' Micro Stimulator

Womanizer has debuted its new Snap stimulator, billed as the smallest pleasure product the company has released.

Product-Specific Local Store Locator Tool 'RetailCurrent' Launches

RetailCurrent, a tool that lets pleasure brands show online customers nearby brick-and-mortar stores with confirmed availability of specific products, has officially launched.

Blush Debuts 'M for Men' Male Sleeve Warmer

Blush has introduced its new M for Men sleeve warmer for male masturbators and strokers.

Orion Debuts 3 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with three new styles.

Nalpac Releases 2026 Winter Catalog

Nalpac has released its 84-page 2026 winter catalog.

2027 XBIZ Exec Awards Nominees Announced for Pleasure Product and Retail Edition

XBIZ is pleased to announce the executive nominees for the pleasure product and retail industry edition of the 2027 XBIZ Awards, presented by Svakom and sister brand Kaotik Labs, set to take place on Saturday, Jan. 9, in conjunction with the XBIZ 2027 event series.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Fleshlight, Penthouse Partner for New 'Pet' Collection

Fleshlight has partnered with Penthouse to release a collection of strokers based on the anatomy of 12 Penthouse Pets.

Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition

The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.

Show More