AVN Acquires Industry Gossip Board GFY

CHATSWORTH, Calif. — AVN Media Network's acquisition of GFY, formally known as GoFuckYourself, won't mean big changes for the industry gossip board, according to the company, which has brought in new investors and had a change of ownership.

The announcement of the purchase from ICS Entertainment Inc. comes just one day after the close of Internext, though rumors of the possible acquisition have been swirling for weeks.

AVN, which brought in new company investors almost a year ago, said in its announcement Tuesday that even more changes are coming to the adult entertainment media outlet, but that "it has no plans to alter the basic functionality or character" of GFY.

While AVN founder Paul Fishbein declined to comment to XBIZ on terms of the acquisition, the GFY purchase represents another move by the media outlet to strengthen its brand after the ownership change, which Fishbein substantiated on industry blog LukeIsBack.com in November.

Fishbein, who told XBIZ he'd rather "keep that information close to the vest," referred additional questions to Theo Sapoutzis, chairman of the AVN board of directors.

Sapoutzis, who is traveling from Las Vegas, wasn't immediately available for comment, but in AVN's announcement of the acquisition he said the company plans on "reaffirming AVN’s role as a business innovator," particularly since the company recently purchased Webmaster Access and AdultWhosWho.

According to AVN, GFY's Eric Matis will maintain his “Head Zookeeper” role, which he has had since 2001.

Prior to the acquisition by AVN, Matis was vice president of affiliate programs and industry relations at Playboy, which ran GFY through its ICS division after it was purchased in September 2005 in a multi-package deal that bought out Lensman's ICS for $12 million.

That deal included all ICS properties, including GFY.com, RealityCash, Webmaster Access and CinemaPlay Entertainment Group, a Chatsworth, Calif.-based video distribution outlet.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

GirlsDoPorn Owner Michael Pratt Pleads Guilty to Sex Trafficking

Michael Pratt, former owner of the rogue website GirlsDoPorn, pleaded guilty in the U.S. District Court for the Southern District of California on Thursday to sex trafficking and conspiracy to commit sex trafficking charges, according to a report by City News Service.

Master Nico Relaunches Site Through YourPaysitePartner

Master Nico has relaunched his official website through YourPaysitePartner (YPP).

Federal Judge Grants Partial Halt of Florida AV Law

The United States District Court for the Northern District of Florida, Tallahassee Division, has granted a preliminary injunction against HB 3, the state's age verification law, as a lawsuit filed by two online trade associations challenging the law makes its way through the courts.

Aylo Releases Statement on Suspending Access to Pornhub in France

Technology and media company Aylo, which operates adult sites including Pornhub, YouPorn, and Redtube, has released a public statement regarding its decision to block access to its sites in France.

Pineapple Support to Host Wellness Sessions at Bucharest Summit

Pineapple Support is hosting free group and one-on-one therapy sessions at Bucharest Summit, June 3-5.

Pornhub Blocks Access in France in Response to SREN Law

Pornhub parent company Aylo has opted to block access to its sites in France rather than comply with age verification requirements under the country’s Security and Regulation of the Digital Space (SREN) law.

ASACP Highlights Study on Parental Controls

The Association of Sites Advocating Child Protection (ASACP) is highlighting the results of a study on the underutilization of parental controls.

Sydney Screams Launches New Site Through Grooby's Blue.xxx

Sydney Screams has launched her new membership site, SydneyScreams.xxx, through Grooby's website management company Blue.xxx.

Mistress Mystii Is LoyalFans' 'Featured Creator' for June

LoyalFans has named Mistress Mystii as its Featured Creator for June.

Canadian Senator Revives Push for National AV Law

Sen. Julie Miville-Dechêne, whose previous multiple attempts to legislate national age verification requirements all failed, has introduced a new bill that would impose fines of up to $500,000 on adult sites that do not implement age verification for Canadian viewers.

Show More