Cox, a former associate editor of Cosmopolitan Australia and radio show host, is launching a range of sex toys and personal lubricants on Feb. 14. The Supersex line is currently available via her website, TraceyCoxShop.com, as well as LoveHoney.co.uk.
Cox said the range is designed to help singles satisfy themselves solo, as well as for couples to “have exceptional sex.” The line consists of four toys and two lubes, including the Supersex Rabbit, Supersex Pleasure Vibe, Supersex Finger Tingler and Supersex Love Ring. The Supersex Love Lube and Supersex Silicone Luxury Lube are also available.
“They’re stylish, simple, spectacularly effective products – and they’re not expensive,” Cox said. “The aim is to provide a way for couples to experience intense, immense orgasms regularly – both solo and together. They also help solve the age old dilemma of how to get her to orgasm through penetration, since 70 to 80 percent of women currently don’t.”
Cox is well-known for her TV shows on sex and relationships, including “The Sex Inspectors,” “Would Like to Meet,” “Under One Roof” and “Date Patrol” on the Discovery Channel in the U.S.
Cox also has appeared on “Oprah,” CNN and “The Today Show” in the U.S., as well as numerous international prime-time chat shows. She also has sold more than one million books, including six international bestsellers.
Cox serves as Glamour U.K.’s relationship coach, writes a weekly column for Closer magazine and dishes out advice as iVillage.com’s resident “sexpert.”
“It's not a sign of desperation to own a vibrator – it's a sign of having a rich, full sex life,” Cox added. “And it keeps you looking good as well. Masturbating releases tension, improves circulation and makes our skin glow. It's like a vitamin pill – except a lot more fun.”