No More Booth Babes for Gamers

LOS ANGELES — In what has become an industry standard at many tradeshows throughout the world, scantily clad “booth babes” (wo)manning the booths at this year’s video game E3Expo will be conspicuously absent.

Although rules against too much sex on the tradeshow floor are nothing new to the E3Expo, the 2006 show will mark a profound increase in penalties for showing too much skin while peddling games.

According to the show’s latest handbook, companies will be fined $5,000 on site if they fail to adhere to the new rules.

“What's new in 2006 is an update and clarification of the enforcement policies; as we do from time to time, we have taken steps to ensure that exhibitors are familiar with the policy and how it will be enforced,” E3Expo Show Director Mary Dolaher said.

Although no reason was made public for the change, the move follows months of pressure on the industry from politicians to enact stricter legislation on the sale and marketing of “mature” video games.

According to the show handbook: “Material, including live models, conduct that is sexually explicit and/or sexually provocative, including but not limited to nudity, partial nudity and bathing suit bottoms, are prohibited on the show floor, all common areas, and at any access points to the show.”

Dolaher said violators would receive one verbal warning during the show, after which the company in question would be fined $5,000 for each subsequent violation. Companies will have to pay the fine immediately or leave the show, she said.

Officials of the Entertainment Software Association, which runs the E3Expo, will have final say on what is unacceptable during the show.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Angela White Stars in New Interactive Scene From Brazzers

Multi-XMAs winner Angela White stars with reigning and two-time XMAs Europas Male Performer of the Year Christian Clay in a new interactive release from Brazzers, titled “Taking Angela Back To Your Place.”

Marvin Love Directs 'Rich and Horny Weirdos' for Brazzers

Brazzers has released a new scene directed by Marvin Love, titled “Rich and Horny Weirdos.”

Julia James, Sage Hunter Topline 'Lesbian Sister In-Laws' Sequel

Julia James and Sage Hunter headline the latest release from Girlfriends Films, titled “Lesbian Sister In-Laws 2.”

Jade Greene Fronts Latest From TeamSkeet

Jade Greene stars with Nicky Rebel in the latest release from TeamSkeet.

Bree Mills Wraps Production on Pure Taboo Thriller 'Let Me In Too'

Adult Time has announced that production has wrapped on the Bree Mills thriller sequel "Let Me In Too."

Emma Rosie, Rebel Rhyder Topline Latest Volume of 'Hookup Hotshot: E-Girls'

Emma Rosie and Rebel Rhyder headline Brian Gozzling’s “Hookup Hotshot: E-Girls 28” from Evil Angel.

Agatha Vega Fronts Latest From Ricky's Room

Reigning XMA Europas Female Performer of the Year Agatha Vega stars in the latest release from Ricky's Room, titled "Agatha Habla Sucio."

Taylor Vixxen Makes Her MILFY Debut

Taylor Vixxen has made her debut for Vixen Media Group (VMG) studio imprint MILFY, alongside Dan Damage.

Catherine Knight Makes Her Vixen Debut

Catherine Knight has made her Vixen debut alongside Dan Damage.

Andi Avalon Headlines 'Slutty Nurses 3' From Reality Junkies

Andi Avalon toplines the third volume of "Slutty Nurses" from Mile High Media studio imprint Reality Junkies.

Show More