Dubbed “Big Daddy Google,” the new search engine has been in beta testing for months, leaving search engine fanatics and industry analysts with little to do but ruminate on the extent of algorithmic improvements being implemented into the new system.
According to a chosen few familiar with the ongoing development, however, central to Google’s changes will be massive improvement in how the search engine indexes pages, including vastly improved spidering technology that will reportedly throw up major hurdles to webmasters who try to achieve fake search engine results by secretly embedding words in other websites or linking false pages to popular keywords.
BDG also is intended to put an end to illicit, a.k.a. “302,” redirects, though exactly how the technology will work has not been revealed.
“302 redirects are a big hole in the system,” Rob Sullivan, head organic search strategist at search marketing firm Enquiro, said. “People are using 302 redirects to hijack content and pages and many other things. By fixing this, Google will be eliminating a lot of problems.”
And likely cause some as well, at least for the myriad adult sites that use the tactic, an issue Sullivan said Google is taking very seriously.
“An algorithm update is like putting new tires on a car or installing a new stereo system,” he said. “Big Daddy is like putting in a whole new motor. They're totally revamping how Google works and resolving some long-standing issues with getting sites indexed properly.”
According to a number of blogs put up by people familiar with the project, including Yahoo’s chief search engineer Matt Cutts, the new data center tied to BDG contains new code that examines and sorts the web; a code so advanced even Cutts admits that, once it goes live, BDG will “become the default source for web results.”
BDG could be launched as early as February.