According to the report, the stat is up from 10 percent a year ago, 26 percent last May, and 54 percent in October.
While MeFeedia indexes 30,000 video sites large and small, including Hulu, CBS, ABC, YouTube and Daily Motion, larger sites also have adopted HTML5. Last May, Encoding.com reported that 90 percent — or two-thirds of the videos on the Internet were already iPad-ready.
Compared to the 1 percent of video playbacks on mobile devices that don’t support Flash in MeFeedia’s study one year ago, they now account for 5 percent of the site’s video playbacks.
According to TechCrunch, going forwarding, practically all videos on the Internet will be encoded in the H.264 format; and websites need to change over to HTML5 players or tag videos as viewable on iPads — a transition that takes time.
Additionally, since HTML5 players don’t yet support advertising systems, several companies are withholding for business reasons, reports say.