The company describes the offering as "an uber-sexy and discreet web destination where the urbane swinger set can virtually flirt and mingle."
Open to swinger lifestyle couples, curious sensualists and new members, iVoyeur offers what's described as a concealed and well-heeled environment where users can engage freely and let their fantasies run wild.
Members are encouraged to forge connections in an erotic and no-pressure online space.
The website organizers said iVoyeur is not a typical adult oriented hook-up site and far from the antiquated notion of '70s key parties and partner swapping.
"Whether members want to plan a steamy romp, secretly explore, keep tabs on their favorite members or initiate liaisons with sexy new people, iVoyeur allows the freedom to tailor their own experience and even monitor their desired level of privacy and discretion," the company said.
The website also offers articles about sex, culture, travel and fine living written by journalists and popular erotic entertainers. In addition, the brand said it hosts and sponsors nationwide "decadent events and exclusive parties."