Avelli Inks Strategic Australian Distro Deal With Calvista

BOULDER, Colo. — Avelli and Calvista have inked an exclusive, strategic agreement for Australian distribution.

According to the company, after meetings and negotiations with a variety of distribution partners, Avelli chose to partner with Calvista, which has been distributing intimate lifestyle toys and products for more than 20 years.

“With the Australian market being a key growth area for us, we are both proud and excited to partner with Calvista for distribution of our Ophoria, Cupidology and Lover’s Choice brands,” Avelli President and CEO, Randall Hughes. “Their commitment to representing high quality adult toys and products dovetails with our philosophy of providing such quality brands and products. We look forward to a long and mutually-rewarding partnership with Calvista.”

For its part, Calvista said it is pleased to have secured the Australian distribution rights for the Ophoria Toys, Cupidology and Lover’s Choice brands.

“Avelli were a great hit at Adultex 2011, their brands always sit well with the Australian retailers and strong show orders were written. We look forward to a solid partnership with Avelli,” Calvista CEO Michael Bassett said. “We are proud to hold exclusive distribution rights in Australia.”

For more information, visit AvelliBrands.com, and Calvista.com.au.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More