Utherverse to Host 3D Virtual Convention in July

VANCOUVER, Canada — Utherverse Digital Inc., a 3D web development company that created the RedLightDistrict website among numerous virtual communities, has slated the first virtual convention and trade show next month.

The two-day UtherConvention 2011 on July 8 and 9 will feature exhibitors at the showroom and informative seminars and panel discussions by noted speakers, including adult industry attorney Greg Piccionelli and Utherverse's CEO and founder, Brian Shuster. 

"We've already got about 70 exhibitors and almost 1,000 attendees signed up, and I'm expecting that they will do what people normally do at trade-shows," Shuster told XBIZ. "Namely, they will see how their businesses can compliment each other, resulting in a burst of new business and profits for exhibitors."

UtherConvention also includes other events one might find in real-world conventions, including cocktail parties and meet and greets, as well as live entertainment on the trade show floor.

The event concludes with The Player’s Ball, an invite-only after party.

Shuster said that UtherConvention attendees will be charge less than $1 for entrance and that those companies taking a booth will pay less than $50.

“One of the most amazing things about this concept is the cost structure,” Shuster said. “By creating a virtual convention, we have significantly reduced the cost of hosting a global event.

"So now people from all over the world can afford to come and explore the next generation of virtual worlds, and see how the 3D web will materialize over the next few years.”

Shuster said that he's been bandying about the idea for a UtherConvention for years, "and although I've discussed it in my various speeches at various conferences as one of the early killer apps for virtual worlds, no one had ever taken up my challenge to put one on."

"With a lot of interest from our user-base in having a convention, we actually discussed putting on a real-world show up here in Vancouver, and then, like one of those 'duh' moments, we realized that we could put this on just as I had been describing for all those years — as a virtual show," he said. "Thus was born the concept for UtherConvention, and for the convention series that will be following — like the World of Warcraft Fancon that is scheduled to happen in October."

Shuster explained that World of Warcraft Fancon also will be a virtual convention but for players of the popular online role-playing game.

Throughout UtherConvention, all of Utherverse’s normal tools apply, including 3D voice and audio, which will allow participants to overhear and participate in conservations as they walk through the convention hall.

Exhibitors and speakers will be able to display products, set up screens to show slideshows or videos and use PowerPoint and props.

“These conventions showcase the power of the 3D web. It enables you to do things that the flat web can’t, and that are impossible to do in the real world,” Shuster said. “This technology opens up a whole arena of conferences that couldn’t happen before."

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

TeamSkeet, MYLF to Launch New Website FamilyStrokes.com

Sister studios TeamSkeet and MYLF are launching a new website, FamilyStrokes.com.

AV Bulletin: Age Verification Hits the Mainstream, Ofcom Sets a Date

Industry stakeholders and free speech advocates have anxiously been awaiting the Supreme Court’s decision in Free Speech Coalition v. Paxton, which could significantly impact state age verification laws around the country. In the meantime, state legislatures continue to weigh and pass AV bills, AV tech providers continue to tout their services, and legal challenges continue to play out in the courts — with some cases on hold pending the SCOTUS ruling in Paxton.

Segpay Names Kristi Greer VP of Sales

Segpay has promoted long-time employee Kristi Greer to the position of vice president of sales.

BranditScan Names Subgirl Newest Brand Ambassador

BranditScan has named content creator Subgirl its newest brand ambassador.

Arcom Reports Age Verification Enforcement Actions Against 5 Adult Sites

French media regulator Arcom released a statement Tuesday detailing recent actions to enforce age verification rules as set forth under France’s Security and Regulation of the Digital Space (SREN) law.

Pineapple Support, Clips4Sale to Host Performers' Partners Support Group

Pineapple Support and Clips4Sale are hosting a free online support group for partners and family members of adult industry professionals.

FSC Mourns the Loss of Board Director Emeritus Mark Kernes

Free Speech Coalition has released a statement regarding the passing of Board Director Emeritus Mark Kernes.

Alexa Creed Launches New Paysite

Creator Alexa Creed has launched a new membership site through MyMember.site.

Choice Talent Management Launches Fan Platform 'ChoiceFilmz'

Choice Talent Management CEO Chris Crisco has launched a new fan platform called ChoiceFilmz.

Dredd to Launch Official Site

Dredd has announced his new website OfficialDreddXXX.com, launching April 20.

Show More