B. Cumming Co. Announces New Distribution Alliance

SUN VALLEY, Calif. — B. Cumming Co., manufacturer of Elbow Grease, Encounter and Fusion lubricants, has announced its newest distribution alliance with National/Universal Distributors located in Santa Clarita, Calif.

The announcement comes fresh off the heels of B. Cumming Company’s recent award nominations by Storerotica and AVN Magazine.

“What a great way to kick off summer,” said Jennifer, director of sales and marketing for Elbow Grease Lubricants. “Here we are nominated for an O Award by AVN Magazine for Outstanding Lube and as the Best Lube Manufacturer by Storerotica Magazine; now we’re going to be able to get our trusted brands into the hands of new retailers and consumers that we weren’t reaching before.”

Joe Walla, Sales and Operations at National says he looks forward to helping stores make money by learning about and carrying B. Cumming Company’s winning brands Elbow Grease, Fusion Silicone Lubricants and Encounter Vegan Lubricants.

“Elbow Grease Lubricants have been around for a long time, but that doesn’t mean they are yesterday’s brand,” Walla said. “This is a mutual admiration agreement and we look forward to helping educate more stores about these best-selling brands so they can make some money this summer! The entire team at National/Universal is on board and equipped with knowledge to answer any questions retailers may have if they aren’t already familiar with the lines.”

National/Universal Distribution is the most recent U.S. distributor to carry B. Cumming lubricant brands; joining the likes of ECN, Eldorado, Nalpac, Glyde, Williams Trading and others in the U.S. distribution market.

For more information or to place an order call Joe Walla at (661) 254-4700, or email JoeW@natvideo.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Neon Coyotes Debuts 1st Perfume

Pleasure brand Neon Coyotes has introduced its first fragrance, Brat Tamer.

Electric Novelties Debuts New Harness Sets, Vibrators From 'Together Toys' Collection

Electric Novelties has introduced three new harness sets and three new vibrators from its Together Toys collection.

Osuga Debuts Upgraded 'Cuddly Bird' Vibrator

Pleasure brand Osuga has introduced an upgraded version of its Cuddly Bird Pro clitoral sucking vibrator.

Honey Play Box to Debut 'Fortexa' Finger-Flapping Vibrator at XBIZ Expo

Honey Play Box will introduce its new Fortexa dual-action, finger-flapping vibrator at the XBIZ Expo next month.

Pipedream Products to Sponsor Networking Happy Hour at XBIZ Expo

Premier pleasure brand Pipedream Products will sponsor an evening networking happy hour during XBIZ Expo.

2025 XBIZ Expo Schedule Announced

The full schedule for XBIZ Expo, set to take place Jan. 16-19, has been released, detailing the slew of business-to-business activities slated for the premier pleasure product trade show, exclusively open to manufacturers, retail buyers, educators, reviewers, influencers, press, and other industry professionals.

Lovense Debuts 'Osci 3' Rabbit Vibrator

Lovense has introduced the new remote-controlled Osci 3 rabbit vibrator.

Blush to Sponsor Networking Happy Hour at XBIZ Expo

Pleasure brand Blush will sponsor a happy hour at the upcoming XBIZ Expo, reinforcing the event’s focus on building connections and fostering collaboration.

Passionate Playground, Thunderpussy Collab on Custom 'Joyboxx'

Passionate Playground and Seattle-based female rock band Thunderpussy have collaborated on a branded custom Joyboxx.

Honey Play Box Debuts 'Gem' Vibrator

Honey Play Box has introduced its new Gem vibrator.

Show More