Doc Johnson Launches Ballistix Line

NORTH HOLLYWOOD, Calif. — Adult novelty maker Doc Johnson launched a new dildo set Tuesday to kick off the company’s new “Ballistix” line.

Each of the three new dildos features a bulbous head, which will be the standard feature on all upcoming Ballistix products.

The heads are all two-inches in circumference and sit at the top of each dildo, attached to the flexible rubber shaft.

The new “Rib It” dildo is eight inches in length and is deigned with segmented ridges under the bulbous head. The “Slide It” dildo, also eight inches, has been designed with segments the progressively get wider toward the base.

The third dildo in the line, the “Plug It,” also comes with a shaft that broadens towards the base, but is smaller at five-and-a-half inches in length.

Every dildo in the new line also will be designed with a wide base so it can be attached to most harnesses.

The addition of the new Ballistix line comes little more than a week after Doc Johnson published a full-color supplemental catalog and two CDs that contain images of virtually every variation of every item in Doc Johnson's extensive catalog.

The company currently sells more than 3,500 products for men, women and couples.

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