Gateway Direct Deposit is designed to hasten the payout process between affiliate program operators and webmasters, company CEO Lee Falls said, and it works with MPA3 and NATS.
“Direct deposit is quickly becoming the payment option of choice for webmasters,” Falls said. “This allows our customers to accommodate their affiliates’ wishes without having to depend on third-party services.”
With the new offering, ElectraCash is hoping to reduce fraud, administration time and increase efficiency between the affiliate and the webmaster, in addition to eliminating check preparation costs.
ElectraCash also offers an eChecks system for online sales with consumers that rely on checking accounts as their sole method of payment. ElectraCash estimates that there are 10 million U.S. households that do not transact using credit cards.