pjur's Marketing Message Rides on Hong Kong Taxis

WASSERBILLIG, Luxembourg — After a successful promotion campaign on 50 city buses during the Chinese New Year’s festivities in Hong Kong earlier this year, pjur is now taking its marketing message to the city’s taxi cabs.

Taxi passengers can learn about pjur's diverse product range through a video ad clip displayed on screens in passenger compartments.

Pjur said the ads give riders incentive to put the latest "must-have" product on their shopping lists before they reach their destination.

“In our latitudes, when we hear taxi ads, we think of ads on the sides of the cars, on headrest ads or inside racks with flyers in the passenger compartment. In Hong Kong, however, taxis are equipped with screens in the passenger compartment — a perfect opportunity to create more awareness for the pjur brand by way of entertaining advertising clips,” the company said.

And the weeks before the Macao Asia Adult Expo in August was the perfect time to launch the city-wide campaign, pjur noted, as the additional marketing tools helped reach its target audience.

“The classical means of transportation are a great medium for advertisement in a metropolis such as Hong Kong. The pjur bus ads and the ads in subway stations definitely had an impact on the sales figures and were reflected in the feedback from the retailers," said CEO Alexander Giebel.

He added, "TV screens in taxis enable us to reach consumers during a waiting period and give us the opportunity to inform them in the most comfortable, entertaining way about our products."

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection

CalExotics has introduced two new pleasure products from its CalExotics Connect line.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced the new RC Licking Panty Vibe from its Javida line.

Fleshlight Debuts Ana Andrews Stroker

Fleshlight has introduced its new Ana Andrews Pro stroker, Succu-bust.

Svakom Launches Full Company Rebrand

Svakom has launched a rebrand of its logo and products.

Show More