LONDON — The Economist today published an article on the state of the adult industry, focusing on how webmasters, companies and other operators are using innovation to overcome obstacles to make a profit.
The article touched on XBIZ EU, the highly successful international digital media conference held last week in London where online adult industry leaders gathered to participate in networking events and cutting-edge educational seminars and workshops.
The story focused on several leading adult companies including Private Media Group, Vivid, Hustler, Playboy, Manwin, LiveJasmin and others.
The article said that as adult DVD profits continue to plummet and more fans become unwilling to pay for porn, companies have adopted new business strategies in order to stay competitive in a shrinking market, secure a loyal fan base and to ultimately earn the elusive porn dollar.
According to the article, cam sites and dating sites are one of the most lucrative ways to earn a profit, and mobile technology is also quickly becoming the new standard with the ability to reach consumers worldwide.
A portion of the article talked about .XXX and what critics and supporters have to say about the impact it will have on the adult industry.