New Lube Brand Launched in Europe

BRISTOL, U.K. — Give Lube has launched its new lube brand, Lubetube.

The company said its mission is to develop and introduce high quality, exciting new brands that support their ethos of giving the ultimate pleasure to sexual partners.

“We want to give consumers sexual and relationship improvement information and lubes of the highest quality to maximize the potential that is already within all of us and help everyone become a great, pleasure giving lover,” said Nigel Powell, company managing director.

Lubetube is available in Premium Aqua Gel and Silicone+. Premium Aqua Gel is manufactured both paraben-free, glycerin-free and has the additional ingredients of aloe vera and panthenol for additional skin care.

Give Lube does not intend to sell direct to consumers from its website.

“We want to build relationships with, and provide good profit margins to, our trading partners," the company said. "To match the online habits of our target market group, we will be undertaking a range of creative new media marketing techniques to develop brand awareness and relationships directly with consumers, to help drive business to our stockists."

This will include pay-per-click advertising, YouTube infomercials, social media marketing and app development. Point of sale is also being developed for those with physical retail premises and high res images will be available for online sellers.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More