Whipsmart Hits Shelves

CHATSWORTH, Calif. – Introducing an S&M starter kit for couples, Whipsmart made its distribution debut this week through Adventure LLC – best known for softcore toys for couples – with a “gateway” line of toys geared toward introducing couples to S&M without some of the hardcore elements it can often be associated with.

In announcing its Whipsmart rollout, Adventure cited the results of a recent poll in which all of the respondents who were in a sexually active relationship admitted to only minimal use of sex toy sexual enhancements.

“Whipsmart’s new product line is specifically designed to reach out to couples who are interested, yet turned off by more explicit bondage items often associated with sexual enhancement products,” a company representative said. “Whipsmart believes all couples can benefit from enhanced sexual experiences and some of its products have already made appearances on premium network sitcoms.”

According to the company, Whipsmart’s products are all boxed in mainstream consumer-friendly packaging with no nudity, encouraging the curious to try what they’ve often thought about buying.

The Whipsmart collection includes blindfolds, soft cuffs, pleasure slings, door swings and the ultimate swing tree.

Whipsmart also produces an instructional video that provides a step-by-step guide to S&M.

Sex toy pioneer Good Vibrations has lauded the video as being “informative” and that it offers “clear instruction on the terminology, tools, and techniques of this kind of sex play.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

LELO Debuts 'LELO Labs' Enhancements Line

LELO has introduced its new LELO Labs line of performance enhancers.

Adam & Eve Reveals Results of 'Bedroom Confidence' Survey

Adam & Eve has released the results of a survey asking respondents about their level of confidence in the bedroom.

Lovense, Hustler Hollywood Partner for 'Turned On' Event Series

Lovense and Hustler Hollywood have partnered for a series of product demonstration and staff training events, taking place in 18 cities throughout July.

Orion Debuts 2 New Styles From Cottelli Lingerie

Orion Wholesale has introduced two new styles from its Cottelli Lingerie line.

Lovehoney Group Names Simon Smith Sales Director

Lovehoney Group has appointed Simon Smith as its new sales director for the Americas.

Honey's Place, Paradise Sign 'Illumination' Distro Deal

Honey's Place has signed a deal with pleasure brand Paradise to distribute its Illumination line of light-up, app-controlled vibrators.

Orion Expands 'Your Strap-On' Collection From You2Toys Line

Orion Wholesale has added two new sets to the Your Strap-On collection from its You2Toys line.

Honey Play Box Introduces 'Kai Pro' Stroker

Honey Play Box has debuted its new Kai Pro stroker.

Male Power Featured on 'Saturday Night Live'

Male Power was featured in the season finale of “Saturday Night Live.”

COTR Acquires 'Le Wand,' 'b-Vibe' and 'The Cowgirl' Trademarks

COTR, Inc. has acquired trademark ownership of its flagship brands, Le Wand, b-Vibe, and The Cowgirl.

Show More