Whipsmart Hits Shelves

CHATSWORTH, Calif. – Introducing an S&M starter kit for couples, Whipsmart made its distribution debut this week through Adventure LLC – best known for softcore toys for couples – with a “gateway” line of toys geared toward introducing couples to S&M without some of the hardcore elements it can often be associated with.

In announcing its Whipsmart rollout, Adventure cited the results of a recent poll in which all of the respondents who were in a sexually active relationship admitted to only minimal use of sex toy sexual enhancements.

“Whipsmart’s new product line is specifically designed to reach out to couples who are interested, yet turned off by more explicit bondage items often associated with sexual enhancement products,” a company representative said. “Whipsmart believes all couples can benefit from enhanced sexual experiences and some of its products have already made appearances on premium network sitcoms.”

According to the company, Whipsmart’s products are all boxed in mainstream consumer-friendly packaging with no nudity, encouraging the curious to try what they’ve often thought about buying.

The Whipsmart collection includes blindfolds, soft cuffs, pleasure slings, door swings and the ultimate swing tree.

Whipsmart also produces an instructional video that provides a step-by-step guide to S&M.

Sex toy pioneer Good Vibrations has lauded the video as being “informative” and that it offers “clear instruction on the terminology, tools, and techniques of this kind of sex play.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

LoveStore Mexico, Our Erotic Journey Sign Distro Deal

Our Erotic Journey has signed a deal with LoveStore Mexico to carry the pleasure brand's products for distribution to Mexican retailers.

2027 XBIZ Exec Awards Pre-Nominations Period Opens

XBIZ is pleased to announce that the pre-nomination period for the 2027 XBIZ Exec Awards, the adult industry’s preeminent career honors, begins Wednesday and runs through Oct. 14.

Motorbunny 'Buck' Appears in 3D Adult Video Game 'LoveCraft'

The 3D adult video game LoveCraft, in partnership with Motorbunny, has created a virtual version of its Motorbunny Buck vibrating saddle for use in the Steam platform game.

Blush Debuts 'Amelia' Dual-Sided Wand

Blush has introduced Amelia, its new dual-sided wand vibrator, offering both G-spot and clitoral stimulation.

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Full Circle Expands 'My Buddy' Anal Plug Collection

Full Circle Brands has added three new vibrating anal plugs to its My Buddy line.

BMS Factory, Calvista Sign Distro Deal for Australia, New Zealand

Canadian pleasure brand BMS Factory has signed an exclusive deal with Calvista for distribution in Australia and New Zealand.

Nalpac Acquires Holiday Products

Nalpac has acquired Chatsworth, California-based adult distributor Holiday Products, expanding its West Coast presence.Nalpac adds Holiday to its distribution network after previously acquiring Tempe, Arizona-based boutique distributor Entrenue in 2023.

Show More