“Hustler.com is a strong membership site,” Michael Klein, president of LFP Broadcasting, told XBiz. “But we wanted to give our fans a resource to get specific information on everything from our casino to our stores to our videos.”
The site will feature adult industry news and gossip, an events calendar and information on other Hustler business ventures. Fans can watch trailers of upcoming Hustler films.
Hustler plans to promote the site through its numerous properties. However, there are no expectations for traffic or revenue for the site, Klein said.
According to Klein, the idea behind the site was simple: Larry Flynt wanted an easy-to-use site to answer any Hustler-related questions a fan might have.
Hustler properties are among the most diverse in the adult entertainment industry, ranging from Hustler TV, to Hustler Clubs, to print publications. A restaurant chain, Hustler Bar & Grille, is slated to open in 2006.