The cards are now sold in several thousand retail outlets nationwide, including convenience stores, record stores, adult stores and newsstands. New outlets are being added daily, according to the company.
PPPcard has exclusive prepaid card payment relationships for the websites of companies such as Jenna Jameson’s ClubJenna.com, Hustler.com, Cyber Erotica and Superglam.com.
"We realized the demand for anonymity, but also noticed that it related not only to viewing adult content, but also cyber dating and other niche content for the 18-plus audience,” PPPcard President and CEO Greg Moss said. "This is a tremendous opportunity for online webmasters in all these sectors as the cross over of marketing, exposure and traffic is available right off the PPPcard site.”
In addition to new content, PPPcard has also revamped their design, site layout, card and card packaging layout and implemented a streamlined compensation program for distributors and retailers.
Moss said the updates were finalized after extensive research with consumers and retailers and are designed to generate higher and faster repeat business at the retail level.
He added that the launch of a consumer marketing campaign is underway. PPPcard is supporting the rollout with advertising and promotion campaigns on a region-by-region basis.
“We will support our distributors in each market with a strong media buying program designed to generate brand name awareness and demand,” Moss said. A huge grassroots initiative on college campuses, in local establishments and more will also get underway in the coming weeks.