Lisa Massaro, Dominic Acerra Launch EMM Media

LOS ANGELES — Industry veterans Lisa Massaro and Dominic Acerra have launched EMM Media, a full-service public relations firm that will specialize in adult entertainment.

EMM Media is a branch of Acerra’s well-established EMM Network, a prolific multi-media agency that has become a fixture at both adult and mainstream events with photo and video coverage. The EMM Network regularly contributes photos and interviews to several adult trade and consumer publications.

Acerra and Massaro enter the new venture armed with almost 50 years of combined experience in porn. They said their firm will focus on "client branding, promotion, marketing and publicity for individuals and companies looking to achieve maximum exposure across all forms of media.”

“We just want to go a step further simply because of the economy and the market the way it is now,” Massaro told XBIZ. “The industry has changed and people’s PR needs have changed.”

Massaro said one of EMM Media’s strengths will be its “flexibility.”

“If people want to team for a single project and see how it goes, we can afford them that flexibility,” she said. “And Dominic doesn’t just cover adult. With the EMM Network his reach extends into the mainstream.”

EMM Media is launching with a client roster that already includes Seka, Janine Lindemulder, Tabitha Stevens, Gina Lynn, Devon Michaels, Zoe Holiday, Gary Orona and Wild West Entertainment.

Acerra has recently focused on re-designing his news blog The EMM Report (EMMReport.com), and told XBIZ the EMM Media site will have its full content launch in January 2012. His more than 20 years of experience working behind the scenes in adult includes feature dance tours with Jenna Jameson, Tabitha Stevens, Janine, Felecia, Devon and Jasmine St. Clair.

Acerra's background also includes five years of marketing/promotions for KBeech Video, as well as talent such as Brooke Belle, Sophia Lynn and the retired Paulina James.

Massaro helmed the Club Magazine titles as U.S. Editorial Manager for almost 25 years, working with top models such as Angel Veil, Aria Giovanni and Victoria Zdrok as well as contract girls that included the late Marilyn Chambers, Seka, Ginger Lynn, Tera Patrick and Stephanie Swift.

In 2009, she moved from publishing into public relations, joining the team at Rising Star PR, which spearheaded an award-winning marketing campaign for Bluebird Films.

Massaro said in early 2012 she plans return to Connecticut to launch the East Coast branch of EMM Media "and solidify the company’s bi-coastal presence."

The partners said they will work “to expose clients across a wider range of demographics in addition to creating video and photo materials and providing other services not available from similar companies.”

Contact Massaro at lisa@emmmedia.com; Acerra can be reached at emmreport@gmail.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Haley Spades Stars in Latest From Immoral

Haley Spades stars with Charlie Dean, Matt Bird, and Dean Van Damme in a new three-part release from Immoral Productions, directed by "Porno Dan" Leal.

Octavia Red Makes Her Vampired Debut

Octavia Red has made her Vampired debut alongside Talia Mint and 2023 XMA Europas Female Performer of the Year Tiffany Tatum in the new feature “Hunters.”

Lily Starfire Fronts Latest From Brazzers

Lily Starfire stars with Kyle Mason in the latest release from Brazzers, titled "Eating Ass Is the Game."

Country Hotwife Makes Her WIFEY Debut

Content creator Country Hotwife has made her debut for Vixen Media Group (VMG) studio imprint WIFEY, alongside her husband StagHubby and former XMAs Male Performer of the Year Isiah Maxwell.

Vixen Media Group Celebrates 10 Years of 'Tushy'

Vixen Media Group (VMG) is celebrating the 10-year anniversary of studio imprint Tushy.

Cherry Kiss Stars in Latest 'Blind Dates' From Bellesa

Cherry Kiss headlines the 16th volume of "Blind Dates," from Bellesa.

Emma Rosie Toplines Pat Myne's 'Gape For Days 5'

Emma Rosie headlines director Pat Myne's "Gape For Days 5," from Evil Angel.

Adult Time Drops 2nd Installment of Bree Mills Thriller 'Escape From Camp Conversion'

Adult Time has debuted the second episode of the Bree Mills-helmed thriller "Escape From Camp Conversion," from studio brand Girlcore.

Eris Jolie Makes Her TransAngels Debut

Eris Jolie has made her TransAngels debut alongside Bree Brooks in "A Very Filthy Cookout."

Liz Jordan Stars in Latest From Ricky's Room

Liz Jordan stars in the latest release from Ricky's Room, titled "The Plum Latex Anal Affair."

Show More