VICTORIA, Australia — Live interactive support company New Media Services has launched a new service for online dating websites, Dating Site Conversion.
The company said it’s a value-added service designed specifically to cater to websites offering online dating.
Dating Site Conversion features three services including CamCast, CandidChat and Penpal.
CamCast is a view-and-chat feature with live operators via webcam in a dedicated Instant Messenger for more visual interactions, while CandidChat and Penpal feature text-based exchanges via instant messenger and electronic mail.
The company said all these three services feature live interactive conversations from real people.
“The new service was planned deliberately with three principles in mind namely attraction, conversion and retention, the company said.
“Combining Dating Site Conversion with your soon-to-be or existing online dating enterprise enables expansion of your target market, generation of significant and profitable traffic, and more importantly conversion of non-paying customers into paying subscribers, as well as retention of current paying subscribers.”
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