New Frontier Signs With DirecTV

BOULDER — New Frontier Media, an adult content distributor, knows that sex sells, and this time the most recent buyer is DirecTV Group, which inked a non-exclusive, two-year deal to distribute content found on The Erotic Networks (TEN) and TenClips.

New Frontier’s content, which already is offered on Dish Network, will reach an additional 15.1 million DirecTV subscribers.

While the move sent New Frontier shares up 11 percent, industry analysts see the satellite companies that distribute adult content as the big winners.

“Adult content programming is incredibly commoditized,” Matthew Harrigan, an analyst at Denver-based Janco Partners, said. “The margin is incredibly low.”

Analysts who focus on the satellite/cable industry note that distributors like DirecTV see their highest profit margins on adult pay-per-view content. Unlike mainstream content distribution deals, where studios see about half of the revenue, adult content providers receive only five to 15 percent of the money viewers spend on content.

The decision to bring New Frontier on board probably has more to do with competition than content, according to analyst speculation.

“The cable operators and satellite providers have always been very good at making sure there were two adult companies on their systems so that they could claw at each other,” Harrigan said.

While Playboy will see increased competition from New Frontier on DirecTV, Harrigan doesn’t think Playboy will feel a huge downside.

According to Dennis McAlpine, president of McAlpine Associates, an independent research firm, the deal has been in the works since 2003, but wasn’t expected to be finished until the end of the year.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Chloe Amour: Recharged, Refocused, and Ready for Real Love

These days, getting ahold of Chloe Amour on the weekend can be tough. She might ditch her phone, as was the case on a recent weekend while celebrating her birthday with family at Disneyland, riding the rides and taking in some sun.

Isabella De Laa, Cherry Candle Star in Latest From MixedX

Isabella De Laa and Cherry Candle star in the latest release from MixedX, titled “Between Us.”

Tony Sting, Adira Allure & Dominic Pacifico Headline Latest From BiPhoria

Tony Sting, Adira Allure, and Dominic Pacifico star in the latest release from BiPhoria.

Proxy Paige, Wolf King Release 'I Kissed a Trans and I Liked It'

Evil Angel has released its latest title, “I Kissed a Trans and I Liked It,” co-directed by Proxy Paige and Wolf King.

Elly Clutch Stars in Latest From Brazzers

2024 XMAs Female Clip Creator of the Year Elly Clutch stars with Ricky Johnson in the latest release from Brazzers, titled "Elly’s Evil Twin."

Liz Jordan Crowned Newest Vixen Angel

Vixen Media Group (VMG) has crowned Liz Jordan as its newest Vixen Angel.

Brittney Kade Headlines Latest From TransSensual

Brittney Kade stars in "Sweat Slut Licks Pretty Pits for Bear Fuck," from TransSensual.

Sweet Sinner Releases 7th Volume of 'The Hot Wives'

Kenzie Taylor, Little Puck, Blake Blossom, and Sophia Locke star in the seventh volume of "The Hot Wives," from Mile High Media studio imprint Sweet Sinner.

Leilani Li, Angellica Good Star in Latest From TransAngels

Leilani Li and Angellica Good star in the latest release from TransAngels, titled “Double VR Mouth Swap,” alongside Marcus McNeill.

Ember Snow Performs 1st DP in Latest From Pure Taboo

Ember Snow has performed her first DP alongside multi-XMAs winner Seth Gamble and Vince Karter in a new psychological thriller release from Pure Taboo, titled “Locked in a Nightmare.”

Show More