XR Brands Promotes Randy Alvstad to General Manager

HUNTINGTON BEACH, Calif. — Adult product manufacturer XR Brands has promoted Randy Alvstad to general manager with the responsibilities of maintaining the company’s core strength in the product design and branding realms while overseeing current and new strategic partnerships in the New Year.

Alvstad has been with XR Brands since 2006, having started as an international sourcing and sales and marketing consultant, he’s since moved into a more hands-on role.

Alvstad now will be responsible for all of XR Brands' sales management and expansion, new product creation and execution, marketing planning, account management and long-term product and brand development.

"As XR Brands has grown, so has the workload associated with its management," Alvstad said. "It is imperative that we have someone in place whose responsibility is to oversee daily business management and the long term progress of our efforts, and it's an honor to have been selected to take on that challenge."

According to the company, Alvstad also will be spending more time directly with customers, working closely with brand manager Michael Merrill at trade show and media events to promote the company's cadre of niche-oriented sex toy and intimate accessory collections. Alvstad and XR Brands account manager Deveni Christian will work hand-in-hand to strengthen the sales side of the business.

"For six years I've been privileged to work for a company that considers the livelihood of their employees as valuable as the products they produce," Alvstad said. "I'm confident that in my new role existing relationships will be unwavering, our lines will continue to be met with praise, and we will maintain XR Brands' reputation as a respected brand in the adult product industry."

For more information,  visit XRBrands.com or email michael@xrbrands.com

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Dame Acquires Chakrubs

Sexual wellness brand Dame has acquired pleasure brand Chakrubs.

BeYourLover Debuts 'Cloud' Vibrator Collection

BeYourLover has introduced its new Cloud series of vibrators.

Lovense Reveals Results of 'Relationship Rut' Survey

Lovense has released the results of a survey asking 2,000 respondents if they felt their relationships were in a rut.

Tonga Now Shipping 'Romantic Rose' Vibe From Blush

Tonga BV is now shipping the new Romantic Rose vibrator from Blush's Play With Me line.

Hankey's Toys Debuts 'Siswet Tentacle' Dildo

Mr. Hankey's Toys has introduced its new Siswet Tentacle Dildo.

CB-X Unveils 'Guarded Galaxy' Chastity Kits

CB-X has unveiled its new Guarded Galaxy glitter chastity kit collection.

New Pleasure Product Review Site 'ToyChats' Launches

ToyChats.com, a pleasure product review and discussion site, has officially launched.

Pipedream Debuts PDX Elite 'Moto-Bator Pro' Stroker

Pipedream Products has introduced its new PDX Elite Moto-Bator Pro masturbator.

Our Erotic Journey Introduces New Packaging

Our Erotic Journey has debuted new packaging for re-releases of its top-selling products.

Pipedream Debuts Jimmyjane 'Touch-Me Pro' Vibe

Pipedream Products has introduced the new Touch-Me Pro vibrator from its Jimmyjane line.

Show More