Industry Elite Crowd Turns Out for Revamped Hustler Hollywood Unveiling

WEST HOLLYWOOD, Calif. — Larry Flynt himself made an appearance at last night’s private party, which was attended by a star-studded crowd and industry insiders, to celebrate the newly revamped iconic Hustler Hollywood store on the Sunset Strip.

“We’ve been here for 14 years and have served more than 65 million people — this is the most successful store of its kind in the country,” Flynt told XBIZ. “We have a bright future ahead of us. Sex is universal, we provide the accessories.”

Among the upgrades made to the store are all new décor, fixtures, imagery and paint. A clunky cashier counter that used to be situated towards the store’s entrance has been replaced with an airy apparel section.

“The whole store’s more open and has a more updated look,” Hustler Hollywood media representative Victoria Hurley told XBIZ. “We’ve evolved a lot over the past years and we wanted to look to represent that. The new look will appeal to current and potential clientele.”

The party’s guests included Hustler’s Theresa Flynt and Michael Klein, Topco Sales’ Scott Tucker, Doc Johnson’s Chad Braverman, Evolved Novelties’ Greg Alves, Honey’s Place’s Bonnie Feingold and Rob Walker, Fun Factory’s Joe Curtis and Memo De la Vega, as well as rock couple Steve Stevens and Josie Stevens, among several others.

“I drove up from San Diego to experience this grand re-opening,” said Zach Goode of Hustler Lingerie. “As part of the Hustler family, I’m really happy to see all of our brands dominating the store. We’re looking forward to a prosperous 2012 with new categories and designs coming from the Hustler brand.”

Hustler Hollywood was named Retail Store Chain of the Year at the 2010 XBIZ Awards. Since its launch in 1998, Hustler Hollywood has expanded to 10 locations nationwide.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection

CalExotics has introduced two new pleasure products from its CalExotics Connect line.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced the new RC Licking Panty Vibe from its Javida line.

Fleshlight Debuts Ana Andrews Stroker

Fleshlight has introduced its new Ana Andrews Pro stroker, Succu-bust.

Svakom Launches Full Company Rebrand

Svakom has launched a rebrand of its logo and products.

Show More